Distinguished scholar and luxury connoisseur Professor Mahul Brahma marked the release of his eighth book, "Aesthetic Leadership in Luxury," against the backdrop of the awe-inspiring Roman Bath, a UNESCO World Heritage Site.
This event was graced by the esteemed presence of Professor John Strachan, a notable author, musician, and academic, and unfolded within the renowned Pump Room restaurant in the Roman Baths complex.
The debut of Professor Mahul Brahma's book unfolded in the enchanting city of Bath, UK, celebrated for its rich historical tapestry woven through the Roman and Georgian periods.
Bath's cultural heritage provided an ideal setting for unveiling a book that delves into the nuances of leadership excellence merged with elegance within the realm of luxury.
Professor John Strachan, the Pro Vice Chancellor of Bath Spa University, oversaw the distinguished occasion.
He commended Professor Brahma's intellectual contributions and cultural insights, underscoring the significance of "Aesthetic Leadership in Luxury." The chosen venue, The Pump Room, imbued the event with a historical grandeur.
Following the Roman Bath launch, the book was introduced at the Bath Business School, situated within the Newton Park campus of Bath Spa University. Esteemed fellow academics participated in this event, highlighting the book's importance in academic discourse.
Professor Brahma, a Visiting Research Fellow at Bath Business School and an Academic Visitor in the UK, expressed heartfelt gratitude for the support of his academic peers.
He characterised "Aesthetic Leadership in Luxury" as a research-driven guide for executives and luxury brands, steering them towards becoming leaders who embody elegance.
The book delves into the intersection of aesthetics and the multi-billion-dollar luxury market, catering to connoisseurs and enthusiasts alike.
The book encompasses compelling case studies, notably the narrative of Ketan and Jatin Chokshi from Narayan Jewellers in India. Their journey is a testament to the fusion of aesthetics and design within a nearly century-old brand.
Moreover, Professor Brahma draws parallels with the trajectory of Steve Jobs and Apple, highlighting how elegance-infused leadership propelled the brand to remarkable heights.
With a PhD and D.Litt., Professor Mahul Brahma is a TEDx speaker on the symbolic value of luxury, a luxury commentator, a columnist, and the author of eight books.
His diverse background spans journalism, corporate communications, and academia. Presently serving as the Professor and Dean of NSHM Media School, he formerly held the role of Dean at Adamas University and played a pivotal role at the Tata group's mjunction.
"Aesthetic Leadership in Luxury" delves into the distinctive leadership demanded by businesses centred around beauty, art, and design. It probes how leaders embodying elegance can forge competitive advantages and present novel perspectives on intricate challenges.
This form of leadership intersects with cultural, political, and interpersonal dimensions, offering a fresh vantage point on traditional leadership paradigms.
The unveiling of "Aesthetic Leadership in Luxury " amidst the historic Roman Bath in the UK epitomised the fusion of historical heritage and modern insights.
Professor Mahul Brahma's work promises to reshape the convergence of aesthetics and leadership in the luxury realm, providing a novel lens through which to view opportunities and challenges.
