Coupons and deals have a huge impact on online sales. If we go by statistics, the use of digital coupons has gone up by 35.80% in the last 5 years (as of 2023). Consumers using coupons spend 24% more as compared to the ones not using coupons. 83% have responded that discount coupons influence their purchasing decision. All these statistics point out one fact that the role of deals and discounts play a great role in shaping modern e-commerce.
Today, we will learn more about the importance of coupons and how coupon aggregators act as a bridge between various brands and customers in distributing coupons.
It is tough to get a new customer on board and get him/her to make a purchase. As per statistics, 57% of people do not actually want to buy from a new store, if there are no discount coupons available. A discount coupon can, however, make the sale happen. A customer is more likely to make a purchase if he/she knows that they are not paying the full amount for trying a new product for the first time.
To ensure that a new customer purchases a brand’s products regularly, the brand can create specific discount coupons. For example, ‘Grab 20% Discount on 4th purchase’, etc.
Once a brand offers a discount offer to its customers, they start associating the brand with an affordable one. This helps in enhancing brand awareness, especially if it is a new brand in the market. Coupons help in establishing a new brand in the market.
A discount coupon can help you know how price-sensitive is your target customer. For example, you can issue successively decreasing discounts over the period for your customers. This will help you determine the exact price point that works for the brand and its customers.
When a brand issues a time-sensitive discount coupon (like ‘offer valid till the end of the month’), it creates urgency amongst customers and encourages them to act on the offer available. It helps in increasing the overall sales of the brand.
Brands can design customized discount coupons and deals for their existing customer base. It can be issued as a gesture of gratitude for the brand’s loyal customer base. This ensures that the customer feels a sense of belongingness with the brand. Once a customer base identifies with a brand, they tend to become your loyal customer base.
VIP customers are supposed to be treated differently. They need to feel that they are valued by a brand. A brand can make huge profits if it has a good percentage of VIP customers. Issuing customized coupons and offers (exclusively for VIP customers) can help a brand achieve this goal. This will promote a sense of exclusivity amongst the VIP customer base and is a great way to retain them.
CouponzGuru is one of the leading coupons and deals aggregators based out in India. You can find all the known brands and a lot of private labels, across varied categories, listed at the coupons aggregator website. Some reasons why you should associate with the aggregator are:
Coupons and deals are double-checked before going up on the website
A dedicated team ensures the authenticity of a coupon and deal for each brand listed
Real-time updates on new launch offers and discount deals
Find almost all the brands working in a particular niche
Already has millions of visitors on its website with a loyal customer base
All the coupon aggregators use techniques like SEO and email marketing to retain existing customers and gain new ones.
Coupon platforms issue coupons and deals for different brands even on their social media channels like Telegram, Instagram, Facebook, etc. for customers. It can drive the sales for associated brands massively.
We have seen how coupons influence the purchasing decisions in common Indian households. A brand can absolutely bank upon these statistics and should plan its marketing strategies around these figures to reach out to its potential customers. After all, it is always about creating a win-win situation for both parties.
*Data Source: https://www.businessdasher.com/coupon-statistics/
