The online market is on a boom right now, and growing consecutively with a growth of more than 300% per year. The two things that buyers look for while making online purchases are good prices & good service.
But, what is the real game going on at the back screen, we need to understand, the reality.
Suppose, there are some retailers, as per the business law, they should do the business ethically. Let`s consider base price of a product is 'X', but few companies are selling the same product at much lower than the base price (X). The buyers will go to retailers that are giving lower prices; surely it will affect the market.
The companies that are selling the products at much lower prices have recently been funded by foreign companies.
Since the buyers are only bothered about the economic price, they are going to buy from the retailers who are giving the same product for less. If the same scenario is going on then, after 3-5 years that is sure, then other retailers are not going to exist.
This unethical business was observed by many retailers & after good research, Mr. Hari Rastogi a Bangalore seller of electronic products, recently started a protest against this unethical business by starting a website named www.wewillact.com & getting very good support from retailers across India.