The online market is on a boom right now, and growing consecutively with a growth of more than 300% per year. The two things that buyers look for while making online purchases are good prices & good service.
But, what is the real game going on at the back screen, we need to understand, the reality.
Suppose, there are some retailers, as per the business law, they should do the business ethically. Let`s consider base price of a product is 'X', but few companies are selling the same product at much lower than the base price (X). The buyers will go to retailers that are giving lower prices; surely it will affect the market.
The companies that are selling the products at much lower prices have recently been funded by foreign companies.