Making an impact that matters
Venkat and Nagarjuna: the duo that cultivated a spark of change in the content curation domain with 9Toppiks Internet Services
You want to get an inside scoop on your current project. Maybe you'd like to learn more about the diet plan you started last week. Or, perhaps you want to know about the current growth rate of our economy. Regardless of what type of information you are trying to find- or whom you are trying to find, one of the first places you're likely to begin your quest is the search websites running in abundance. Still, why are we forced to scroll or jump side to side to gather information despite the mountainous information available?
Internet and search engines are a busy place. Every second, 40,000 Google queries are searched, as per the reports of Internet Live Stats. Home to more than 1 billion websites, the Internet is flooded with colossal information. When broadcasted, the information either gets filtered or alternated. Chock full of informational elements, search engines sometimes bemoan us repeatedly during the online search process where we find nothing more than molded information with a bunch of keywords which leaves us with chunks of deceptive and wobbly information. According to the research firm Gartner, more than 25% of critical data in Fortune 1,000 databases is inaccurate or incomplete. Filtered facts and deficient information have colonized themselves at almost every hook n corner of the internet. This mismatch in the supply of accurate information and demand for accurate information is what led Nagarjuna Reddy and Venkat Penmesta to start 9Toppiks Internet services in 2014. Delivering the right information in a way that people actually speak, 9Toppiks prides itself as an online Content Curation and Publishing Platform which helps customers curate content of their interest and be up and running in no time. Clearing the clutter of irrelevant pages and unhelpful/incorrect results, 9Toppiks prevents waste of time in finding the needle in the haystack.
Emerging as a Differentiator
"We, in late 2014 realized that the need for content curation is growing as the web is being overloaded with information. We can't say it's a new phenomenon, curation was there in the market from long back (example IMDB, Coupons.com etc.), but now it has emerged as an urge among users."
Colleagues at HP Software, Nagarjuna and Venkat were surfing the heights of their professional journey when they realized the criticality of honing their entrepreneurial skills with 9Toppiks. Accredited with matchless infrastructure which encompasses cloud hosting, dynamic data modeling, UI customization, inbuilt AI, Search and Scrape services, 9Toppiks aggregate authentic and legally approved data/content from the piled information. The information is then followed by aligning and classifying it into clusters. Finally, one can match these assemblages or can make a part of their solution. To stand out in the current hyper-competitive environment; an organization's perpetual succession has to be nurtured by consistent refinement. It is for that reason that 9Toppiks prides itself on having state-of-the-art proprietary technologies, and top-notch UX/UI designs to cater to the needs of its customers in less time.
From the bunch of its expertise
"While entertainment in the form of movies amounts to an integral part of our lifestyle, we here at Pycker aim to provide you with the apt information regarding movies, celebrities and staying updated on what's happening in the world of entertainment."
Catering to the entertainment needs- from movie reviews to holding information in line with celebs, photos, trailers and everything, Pycker nestles every chunk of the cinema under one roof. Powered by a user-friendly interface and copious options to choose from, the visitors can read, follow, contribute (reviews) and explore anything about their admired celebrity and movie smoothly in minimal time from the piles of the catalogued information. Pycker's team curatesall the movie related information at one place which further helps the users to find everything under one roof. Nagarjuna boasts about the success of Pycker, "Company also creates micro websites for films where a user can access all the latest news related to that particular movie ranging from first-look poster to full movie. Besides these, tailor-made Gamified Loyalty Contests are introduced on respective film's website. Here, fans can find fun games, treasure hunts, quizzes about the movie and its actors and are rewarded with exciting prizes like free movie tickets, chance to meet their favorite stars etc." Currently, Pycker encompasses 5 channels- Bollywood, Tollywood (Telugu), Kollywood, Mollywood, and Tollywood (Bengali) where the team is anchoring its presence. Furthermore, the firm is looking ahead to increase its horizons among the entertainment world by venturing into other Indian languages like Kannada, Punjabi and into international markets as well.
Counting one of its achievements, the platform tabulated a fruitful loyalty contest for the Telugu film Janatha Garage's website which generated five million impressions. "Such Loyalty Contests not only boost a film's promotions but also serve as an interesting source of entertainment for viewers," adds Nagarjuna.
Currently in its testing phase, 9Toppiks another flagship product will deliver curated and summarized local news with Built-In Social Integrations and Verified Profiles.
9Toppiks' Gamification Module
For a better and wider audience engagement, 9Toppiks hosts various gamification activities (quizzes, competition, contest etc.) on its platforms, enabling customers to join forces and kick off a new trend in delivering a meaningful and rewarding experience. It incorporates fun elements to draw more value out of connections, followers and audiences.
Expansion Binge & Future Ahead
Overcoming the initial challenges of getting the clients on board, within a span of 4 years, 9Toppiks has consistently grown to establish its deep footprints within the online content curation domain which is why, top brands like Ola, Swiggy, Paytm, Smartron, Azista, Just Tickets and many more have been availing the expertise of the platform. The firm is also looking ahead for Pre Series 'A' funding. With creating new benchmarks with its expertise, the future really looks sunny for the team.
Co-founder & Director – Engineering
Co-Founder, Director – Products & Growth
Nestling more than 12 years, Venkat homes extensive experience in managing, leading and executing several assignments across Business Intelligence, Data analytics, Server Infrastructure automation and Storage Management software domain. Venkat also delivered expertise in managing the HP Cloud Business Intelligence India team along with leading the execution and delivery of Server Storage integration module of market-leading enterprise server management solution – HP Server Automation.
A piece of advice for the young entrepreneurs
Everyone has an idea. Don't waste your time to sketch in on a paper and building it from scratch. Plan it, execute it and launch it in a span of 3-4 months. Wait and watch if it is ripening or not. Refine it until everything falls into the right places. After this, no one can stop you from achieving your goals.