Smiles SIICP: India’s frontrunner catering remedy for colorectal disorders with its au fait expertise

Smiles SIICP: India’s frontrunner catering remedy for colorectal disorders with its au fait expertise

Smiles SIICP: India's frontrunner catering remedy for colorectal disorders with its au fait expertise

Although India has freed herself from the deadly diseases by utilizing improved vaccination, antibiotics and a refined medical attention, yet the death threats are soaring. Lifestyle diseases have alarmed the situation in modern times. Going by the reports of the World health Organization (WHO), India has been figured among those nations that are going to cultivate most of the lifestyle disorders in the near future. Not only these lifestyle diseases are interfering in our common lives, but they are also affecting the younger population. One such increasing concern is colorectal disorder. Today, a percentile of 35.7 people suffers from various colorectal disorders like piles/hemorrhoids, fistula, fissures, rectal prolapsed, pilodinal sinus, etc. Further, the studies reveal more shocking data with approximately 50% of population suffer with some or other colorectal disorder in their life time. As per studies approximately 1.5million quacks practice colorectal and that signifies the intensity of colorectal problem in the society. Open Air Defecation (OAD) has been one of the root causes for this problem in the rural areas and the mark has been the women. Associated myths and wrong perceptions make this disease a hush affair due to which women don't often open up for this problem. Dr. CM Paramesh encountered the same incident when one of his friend suffering with Hemorrhoids approached him for the treatment. During his professional stint, he has had seen millions of Colo Rectal cases. Picture of people, despite being educated and professional were quacks for their treatment.

Being a seasoned medial professional, Dr. Paramesh too, struggled to find a solution with latest techniques with which his friend can get back to work in quick time. His intense research reaped positive results and he was successful in operating his friend. During the stint, his observation made him witness the mounting demand for good colorectal surgeons in the country and the insight drove him to get trained in Germany, Italy and other countries on latest technologies and methods to treat colorectal disorders. Dr. Paramesh brewed a vision to prevent Colo Rectal problems by the most advanced treatment methods and to train and motivate the youngsters to choose Colo Rectal practice which are minimally invasive and thereby, he laid the bedrock of SIICP, India's first of its kind super specialized hospitals for colorectal disorders in 2017. Ahead of one's time, SIICP has established a niche for providing medical care for colorectal disorders like Piles / Hemorrhoids, Fistula, Fissure, Rectal prolapsed, Pilodinal sinus, Colon cancers, constipation, etc within a year of its commitment. Over the

Startup City Magazine interviewed Dr CM Paramesh, Founder & Chief Executive Officer- Smiles SIICP to gain insights on how this healthcare magnet is minimizing the sufferings of millions.

It's not easy to be a trailblazer; what stands as the key components behind SIICP's astounding growth?

Our success is backed by deeply rooted research on treatment modality using innovation and technology. We imply best of the practices performed across the world in colorectal segment. With our advanced treatment techniques and methodology, we perform very minimally invasive surgeries which are almost painless for our patients. Also, the recovery of the surgeries is shortened to 48 hours instead of almost 2 months in conventional surgery methods.

What drives you to have this vision?

Unfortunately, there is lot of social stigma attached to the problem because of myths (age old myths, wrong perceptions (like its sexually transmitted diseases, surgeries will aggregate the problem, etc), shyness, etc. Even many surgeons don't want them to be branded as "Piles doctor" and hence there is immense gap / vacuum within medical industry itself to address this problem. And this stood as a great scope / possibility for us to scale across geography and cater to huge numbers suffering with these disorders and fill the gap and acquire the huge market which is available to explore.

As there is significant social stigma associated, we have a unique way of approach from conventional marketing practices in healthcare. Another approach, "TOUCH EVERY LIFE" diverts towards semi urban and rural segments. Presently it is successfully running in Mandya, Ramanaganar, Channapatna districts and we have reaped fantastic results from this program. Under this program, we engage health workers at each village / taluka level to visit each and every house hold to educate and create awareness on various colorectal disorders and request them not to approach quacks and instead, approach qualified colorectal surgeons.

How did the company get to where it is today?

It's has been a great journey from starting as a pilot in Mandya till date. From 2014 to 2017 the pilot was a successful one and after testing the product in Bangalore from 2016 to 2017, it was metamorphosed into SIICP along with having Mr. Rajesh Reddy as the COO (chief operating officer). A key instrumental to the organization, he has been taking care of non-clinical jobs such as strategy, marketing, patient experience, operations, etc.

The journey of Mandya was transformational to me in terms of designing the product and transforming the lives of the rural areas. We approximately approached nearly 7 lakh families through our "Touch every life" approach.

We are also the founding members of the equitable Health care Access (EHA) consortium along with DHAN Foundation, LVPEI, Aravid eye hospitals, Indian school of business (ISB) Hyderabad, Fernandez Hospital, and few more to make health care equitable and accessible to all.

Today, we have established one Center at Mandya and 2 Centers at Bangalore. Out of them, one is an out-reach clinic and the other is a state of art 50 bedded exclusive colorectal super specialized hospital based on NABH standards. 

Where do you want to company to be in 3 years?

We are striving towards establishing ourselves as a thought leader and a leading research organization in Colo Reactal Care domain, touching at least 50 million through our "Touch every life" approach. We want to reach out every hook and corner of the world by establishing 100 centers across the globe in the upcoming three years. Further, we are working towards widening the team by having 200 surgeons on board and finetuning their capabilities.

What are the company's main objectives in the next year?

Now that we have defined process and protocols for clinical and non-clinical, we are now ready to scale to different geographies. We also have enough colorectal surgeons who can join us and whom we have trained in our training programs. So, we are planning to seek PV / VC fund to scale to different geographies. We are looking at investors who can match our vision to take this social cause along with ROI.

As soon as we get the PV / VC fund, we wish to start standalone and exclusive colorectal centers in Mangalore, Hubli, Hyderabad, Vishkapatnam, Mumbai, Vijayawada, Tirupati, Kakinada, Hosur, and Nellore.

Dynamic Leadership 

Dr. CM Paramesh

(Founder & Chief Executive Officer)

Mr. Rajesh Reddy A

(Chief Operating Officer)

Dr. Prashanth J V

(Senior Colorectal surgeon)

Dr. Somasundar

(Anaesthesiologist – Mandya center)

Dr. Swaroop

(Anaesthesiologist – Bangalore center)

Dr. Karthik

(Colorectal surgeon)

Dr. Pavithra

(Medical Director  & colorectal physician– Bangalore center)

Dr. Madesh

(Medical Director & colorectal physician  – Mandya center)

Ms. Sowmya

(Head – Patient relation)

Ms. Anjelin

(Head – Admin)

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