5 Types of Advertising for Small Business

5 Types of Advertising for Small Business

5 Types ofAdvertising for Small Business

Every small business wants to grow theircustomer base as well as their earnings and to do this they need to invest inadvertising. A good advertisement helps in building awareness of your brandamong a larger audience. In this modern time, there are various types ofadvertisements that are available to every business like Search engine ads,Social media marketing, content marketing and many more. Despite these modernadvertising tools, traditional ways of advertising like magazine, newspaper,radio and TV are still more trustable. Investing in advertising for smallbusinesses can be profitable. Here are some best types of advertisements forstart ups and small businesses to promote their product or services.

  • Social Media Advertising

It is the most chosen form of advertisementby small businesses as it is easy, affordable and highly targeted. If a personowns a store and he wants to promote it, he can use an ad targeting option toselect the audience living within 5Km of his store. There are many social mediaplatforms that you can use to run advertisement like Facebook and Instagram asthese are most used platforms and if you want to target other businesses youcan run ads on LinkedIn.

  • Start-up Magazine

Having your advertisement in a specialistmagazine can improve your market reputation quickly and easily. The readers ofa magazine are loyal readers and potential customers, they keep the magazinefor a long time and tend to pass it on which gives your business moreexposure.  A magazine always has atargeted audience of a specific industry or niche for example- business, sportsor men's magazine.

Promoting your business in the glossypapers of a magazine is the best thing that can happen to your business as theyare much better at expressing your story and brand.

One of the best start-up magazines topromote your business or brand in Startup City Magazine as it will give you anexposure to the outer world and it will also attract potential customers.

  • Broadcast Ads

In this, mass-market media like TV andradio are involved. Well, the advertisement for TV can be very costly but ifyou go for local TV and radio shows which are more popular in your area can bemuch affordable. The actual cost of broadcast advertising depends on variousfactors like the length of your ad and how many time will it play in a day.Keep these factors in mind while going for broadcast ads.

  • Outdoor advertising

Outdoor advertising as the name suggest isthe form of advertising that reaches to the customers when they step out oftheir home. Poster ads, digital signage and billboard ads on the roads, busstops, metros stations and local walls are some examples of this form of advertisement.This form of advertisement is expensive and untargeted, yet it can give a lotof exposure.

  • Direct Mail Ads

This form of advertisement includes allkind of ads which are directly delivered to a person's home via mail. Well,direct mail is not that popular but if you can come up with a creative andunique design which will be visually appealing there are chances of yoursuccess. Some examples of this form of advertisement are broachers, catalogues,sales letter and newsletter.

Conclusion

To increase brand awareness and customer base branding is veryimportant. If you have not developed a right strategy and correct platform topromote, your business is not going to last long.

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StartupCity Magazine
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