Types of Customers you will encounter while Making a Sale
No two persons are same therefore; the way we approach to them should also be different. Each of them is unique and requires a different way of conversation. A support team should know how to deal with different types of customers because if you are dealing with people, you can't work on a single script.
A good customer service team knows how to change their approachaccording to the customer. They are capable of handling any situation presentin front of them. Below we have mentioned different types of customers youmight meet while handling sales cases and what you can do to enhance theirexperience.
Types of Customers from a SalesPoint of View
You can differentiate the customers according to their position in the sales funnel. You go from someone who either is just looking and not thinking about purchasing a person that is a life-long fan of your brand and will be back for more. Depending on how far they went into your sales funnel, you will need to address their needs and questions a bit differently.
Always try to understand why they are looking to buy from you asthis will help you to enhance your conversation with the customer.
Types of Customers you willencounter while making a Sale
Potential customer means that technically, they are not yourcustomer yet but that doesn't mean that should not get your attention. Thistype of customers is at the very beginning of the sales funnel.
A potential customer is a lead that needs your attention, nurturingand guidance before making a decision. He already showed some interest in yourbusiness, either by filling out a contact form, signing up for a newsletter orasking a question via your live chat tool. You have to use the interest of yourcustomer to convert them into paying customers.
How to Deal with aPotential Customer?
This is a type of customer that has just bought your product. He isstill learning the ropes of using your product. You need to do everything inyour power to make that adoption period smooth. Even though you already made asale, you can't leave your new customer without any help. If he won't receiveit, he may not find much success with your product. After someone buys yourproduct, you need to guide them and show them how to use it.
How to Deal with a NewCustomer?
These types of customers don't take a lot of time in making a buyingdecision and they don't need much convincing to make a purchase. An impulsivecustomer requires simple and easy steps as it increases the chances of them tobuy. Clear the way for these types ofcustomers and get rid of any distraction he may face to make sure you're notwasting that buying impulse when it comes.
How to deal with ImpulsiveCustomer?
These types of customer see the value in the product but will neverbuy at their full price so, up-selling to these customers is almost impossible.They always look for the discount and special deals but once the deal runs out,the discount customers will stop purchasing.
To increase your chances of keeping these customers, you need toshow him that he is not only getting a product at a discount, but they willalso get amazing customer service within the given price.
How to Deal with DiscountCustomers?
This type of customers keeps coming back for more. They will alwaysbe your loyal brand ambassador. Loyal customers will help you to spread word ofmouth as they will recommend your product or service in their circle. Youshould learn what makes them a fan of your brand, take notes and try toduplicate that experience.
How to Deal with LoyalCustomers?
And make sure you never mess with them, keep them excited andsatisfied.