Types of Customers you will encounter while Making a Sale

Types of Customers you will encounter while Making a Sale

Types of Customers you will encounter while Making a Sale

No two persons are same therefore; the way we approach to them should also be different. Each of them is unique and requires a different way of conversation. A support team should know how to deal with different types of customers because if you are dealing with people, you can't work on a single script.

A good customer service team knows how to change their approachaccording to the customer. They are capable of handling any situation presentin front of them. Below we have mentioned different types of customers youmight meet while handling sales cases and what you can do to enhance theirexperience.

Types of Customers from a SalesPoint of View

You can differentiate the customers according to their position in the sales funnel.  You go from someone who either is just looking and not thinking about purchasing a person that is a life-long fan of your brand and will be back for more. Depending on how far they went into your sales funnel, you will need to address their needs and questions a bit differently.

Always try to understand why they are looking to buy from you asthis will help you to enhance your conversation with the customer.

Types of Customers you willencounter while making a Sale

Potential customer

Potential customer means that technically, they are not yourcustomer yet but that doesn't mean that should not get your attention. Thistype of customers is at the very beginning of the sales funnel.

A potential customer is a lead that needs your attention, nurturingand guidance before making a decision. He already showed some interest in yourbusiness, either by filling out a contact form, signing up for a newsletter orasking a question via your live chat tool. You have to use the interest of yourcustomer to convert them into paying customers.

How to Deal with aPotential Customer?

  • Show them value – You can capitalize onhis interest by clearly showing them what they can get from your product. Youcan do this yourself or point them to a resource like a landing page or a casestudy that will do it for you.
  • Expose yourself – Let your customer knowthat they can ask you anything, even if the customer won't need it immediately,they will appreciate the offer.

New Customer

This is a type of customer that has just bought your product. He isstill learning the ropes of using your product. You need to do everything inyour power to make that adoption period smooth. Even though you already made asale, you can't leave your new customer without any help. If he won't receiveit, he may not find much success with your product. After someone buys yourproduct, you need to guide them and show them how to use it.

How to Deal with a NewCustomer?

  • Guide them properly – Only by investinga little more time into the new customer, you can make them a lifelong loyalcustomer. You can do that with a proper onboarding process.
  • Leave a contact option open – Even ifyou offer an automated onboarding to customers, have a live customer serviceoption available. It will go a long way in situations when a customer has aquestion that's not covered in the onboarding.

Impulsive Customer

These types of customers don't take a lot of time in making a buyingdecision and they don't need much convincing to make a purchase. An impulsivecustomer requires simple and easy steps as it increases the chances of them tobuy.  Clear the way for these types ofcustomers and get rid of any distraction he may face to make sure you're notwasting that buying impulse when it comes.

How to deal with ImpulsiveCustomer?

  • Clear the way to checkout – Make surenobody needs a manual to purchase on your website. The less clicks andinformation needed to make a purchase, the better.
  • Quick Help – Any request or questionfrom these customers should be answer in a concise way. If you take too long,the buying impulse will fade and they will leave your website.

Discount Customers

These types of customer see the value in the product but will neverbuy at their full price so, up-selling to these customers is almost impossible.They always look for the discount and special deals but once the deal runs out,the discount customers will stop purchasing.

To increase your chances of keeping these customers, you need toshow him that he is not only getting a product at a discount, but they willalso get amazing customer service within the given price.

How to Deal with DiscountCustomers?

  • Explain the deal – Give them all theimportant details to avoid all confusion. They may also require help withentering a discount code or using a coupon so make sure your team knows thedeal's details.
  • Offer them some benefits – To make surethey continue being one of your customers, you need to go beyond your initialoffering. Give them something that they won't find anywhere else. Stellarcustomer service can be one of such advantages that will help you keep them asa customer.

Loyal Customers

This type of customers keeps coming back for more. They will alwaysbe your loyal brand ambassador. Loyal customers will help you to spread word ofmouth as they will recommend your product or service in their circle. Youshould learn what makes them a fan of your brand, take notes and try toduplicate that experience.

How to Deal with LoyalCustomers?

  • Give them a stage – You can allow themto spread their love for your brand on different online platforms like yourwebsite, Facebook page, Instagram and Twitter. 
  • Learn from their experience – See whatturned them into a loyal follower and make sure that happens more often withother customers.

And make sure you never mess with them, keep them excited andsatisfied.

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