You might be searching for a better and stable job, promotions orconsidering switching careers but have you ever thought about building yourbrand? Well yes, as a marketer you have promoted several services and productsso why don't you market yourself? Well, building a personal brand can help youin being your boss. Two things will help you to build your brand one is yourpassion and another is your values.

Values are the thing that you believe is vital in the way you live or workwhereas passion is the things you enjoy doing. Both of them are very uniquefrom each other and yet sometimes they can be relatable.

Passion is two kinds and to build a successful personal brand and you needto identify both of them.

  • Personal Passion – sketching,gardening or family
  • Professional Passion –marketing, automation or design

Value and passion will decide what and where you want to be in thenext five of twenty-five years and it will also help you in selecting the rightcareer path.

What are your key traits?

What are you best at? What allows you to stand out of the crowd?Following are some unique traits and there is a probability that you have oneof them.

  1. Openness to experience
  2. Conscientiousness
  3. Extraversion
  4. Agreeableness
  5. Neuroticism

With each trait you have the opportunity to scale and to find whichtrait defines your personality; you should ask your close friends and family.Ask the people in your close circle to define you with three adjectives. Theycan always give you some insights and based on their insight you will be ableto analyze your traits. Once you have identified your key skills or traits thenyou are all set to start your brand all you have to do to visualize the bestversion of yourself.

Write a statement for yourself describing your passion and valuesand read it every morning after you wake up and every night right before goingto sleep.

Developing Personal Image

Now it's time to show the world that what you can do with yourvalues, passion and skills. Here are some ways that you can get started:

  1. Click some pictures of yourfrom a professional and use them on your Linkedin, Instagram, Facebook and onyour website.
  2. Create a unique email signatureand always include your contact information, signature, social media profilesand your website link.
  3. Construct your reputation andcredibility by publishing quality content on your website, Linkedin, Instagram,Quora and Medium to reach your end-user.
  4. Always be ready to participatein networking events where you can find more people from the same industry.

Defile Your Targeted Audience

One of the important factors that you should remember whiledeveloping a personal brand is defining your targeted audience. Look it isimpossible to make everyone like your content as most of them might not beinterested in your niche so building a community of your targeted audience isimportant. Well, it is better to invest your time, money and energy in thosepeople who are more likely to offer your desired results.

Who is included in yourtargeted audience?

  1. Person who will pay you – Theyare the most important kind of audience as they will help you to move on thenext step of your business. They can be your investors, boss or customers.First, develop the description of this person (real or imaginary) and add asmany details as you can. After creating an image you need to find what willmotivate or inspire them to give their money to you? Understanding theiremotions can help you in reaching to you as well as their goal. 
  2. The one who influences yourpaying customers – In this you need to win the complete confidence of yourclient and you can only do this by making every process transparent and showingyour achievements.
  3. The Supporters – For whom youare creating content? Who will gain the maximum benefits from your product orservice? These are the people who will always support you and encourage you todo much greater things. They are not your paying customers but they influencethem big way. 

Build An Online Presence

Most important step to build your brand is to create an onlinepresence. You should be available to almost every platform where your targetedaudience can be found. From blogs to podcast, Youtube to Instagram you mustshare your content on every possible platform. Ensure that the name of yourbrand is not taken on social media and register it quickly. Also, purchase thedomain for your website. Optimize your website according to your product orservice and make sure you are engaging with your audience.


Building a personal brand will be extremely helpful in the future asbig brands will look for people with personal brands for their work. The morefollowers you have the more work you will get. Below we have provided the listof people who have to build their brand, check and take inspiration from them.

  1. Elon Musk
  2. Gary Vaynerchuk
  3. Charli Marie
  4. Alice Thorpe
  5. Bill Nye
  6. Brian Dean
  7. Tony Robbins
  8. Tim Ferriss
  9. Billie Eilish

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