Marketing on TikTok | Complete Guide for Startups

Marketing on TikTok | Complete Guide for Startups

Marketingon TikTok | Complete Guide for Startups

If you haven't heard about the buzz of TikTok then you might be living like a caveman. TikTok contains easy-to-consume content which is being watched by millions of people every day, this is why it is simple to understand why there's a growing buzz about TikTok ads.

If you haven't heard about the buzz of TikTok then you might be living like a caveman. TikTok contains easy-to-consume content which is being watched by millions of people every day, this is why it is simple to understand why there's a growing buzz about TikTok ads.

It hasmore than 500 million active users around the world therefore; it is a greatplatform to market your products and services on it. But is it even possible toadvertise on it as a small business? If you are excited about this new platformbut don't know where to start from, we've got you covered. We have researchedand put together a guide so that you can understand how to do marketing onTikTok. Read and learn about the new social media platform TikTok and howbusinesses can use them for their advantages.

What isTikTok?

It is anew social media platform that allows its users to create short videos withvarious music and custom-made soundtracks. Perfect for widespread use, whileusers can simply passively browse TikTok, scrolling and watching other users'content without contributing, the app has also made it incredibly easy for itsusers to create videos. 

Butbefore we jump into the app's features, you might be wondering where TikTok evencame from? Its journey to worldwide popularity is an interesting one. The appis owned by "ByteMedia", who first launched a Chinese version of the app called'Douyin´ in September 2016. TikTok is running on the same software as Douyinand after the company acquired lip-syncing app Muscial.ly in August 2018, itgained popularity quickly. 

As theplatform is gaining massive attention some of the TikTok users are gettingworldwide popularity. In September 2019, NFL signed a multi-year contract withsome TikTok users to share highlights and behind the scenes videos. Well, thereare few famous personalities and groups on this platform like Gary Vaynerchuk,a Korean boy band, Will Smith and The Washington Post. 

How touse TikTok for Marketing?

TikTokhas been in the market since 2018 therefore it is still fresh in the world ofadvertising. There are possibilities that changes can be done in the future buthere are the ways that you can use to do marketing on TikTok:

  • Creating a Profile

Thebest and cheapest way to do marketing on TikTok is by creating a profile,producing quality content and building an audience. You can attract theaudience only by making attractive videos. Users don't use the app to watchTikTok commercials, so any brand looking to get involved should have a goodgrasp on the type of content that's popular before starting an account.

  • Using Official TikTok Ads

This isthe most obvious answer but TikTok ads are still new and undeveloped. They arealso not available in all countries. Paid TikTik ads can come in several forms,including:

  • Pre-roll ads – Ads that are shown whenever any user opens theapplication. 
  • In-feed ads – These ads will appear while scrolling.
  • Promoted hashtag – Ads encouraging user through a custom hashtag. 
  • Branded effects – A custom effect for the users, similar to Instagram andSnapchat brand featuring.

Well,TikTok ads are expensive; therefore, if you've got $50k to $100k to spend onads or $150k for a promoted hashtag then this is a good deal. 

  • Work with Influencers

If you arelooking for something between creating your content and spending thousands onTikTok ads then this option is best for you. Working with a verified TikTokcreator can boost your product engagement. This is something that all sorts ofcompanies have started doing, from established brands like Elf Cosmetics andPetco to smaller entrepreneurs wanting to promote a single product.

However,because you can't include clickable URLs in TikTok video captions, it's notalways easy to direct traffic to websites from these videos. You can askinfluencers to put your link in their bio or the comment section. 

  • App Feature for Advertising 

TikTokis quite different from famous social media platforms like Instagram, Facebookand Twitter because most of the TikTok users create content based on trends. Itcan change rapidly, what's popular one week won't necessarily be on the trendnext week. Therefore, the key here is to jump on the trends as soon aspossible. While original content is appreciated, reactionary content is alsohighly rewarded. Below is a list of the type of content that can be used forTikTok marketing:

  • Hashtag Challenges
  • Creating and Reusing Sounds
  • Dance Challenges
  • Duets and Effects

BottomLine

As itis clear that TikTok is a platform of creativity hence there is no limit tothat. The best way to create TikTok ads for small and medium-sized businesswithin budget is still not clear so this is the best time to test andexperiment a few things that might work for you.

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