Puja Bhardwaj || Startup City
The story of Instagram success is like a Silicon Valley fairytale, with the company getting a tremendous drive. Launched in 2010, the apptakes itself only eight weeks to develop before launching on Apple's iOS, andwithin a year and a half, Facebook had acquired the company in 2012 for $1billion in cash and stock.
Instagram has taken the mobile photo-sharing niche by storm andhas become a dominant name. Present-day, it has over 700 million users aroundthe globe and has become one of the largest social networks.
KevinSystrom and Mike Krieger foundedthis photo-sharing app in a co-working space in 2010. Systrom was a marketingguy, who at night learned to code and launched his application, named Burbn.Soon, Systrom met his friends working from VC firms and got them to discussBurbn. Just after the first meeting he left his job and raised $500,000 for hisventure.
Mike Krieger was the firstperson in his team. They found the application very common, and theydecided to pivot their model to communicate with images. They stripped the appof all features except uploading photos, commenting and linking it. And so itwas called Instagram as people were transferring a sort of instant telegramthrough it.
In a very short period, Instagram became the best photography app making over 100,000 users in a week and onemillion in 2 months.
Thinking touse Instagram to market your brand?Want to become Instagram famous?
Here aresome amazing and most surprisingInstagram facts that you should know:
Moreover, photos with faces get 38% more likes than photoswithout faces. So if you are not getting enough likes, make sure your pictureshave a face in them.