Channeling the 'brand's voice' to its target audience: Pracharnama Media Pvt. Ltd.
Vast in its name and ambitious in its way, Pracharnama Media Pvt. Ltd. is a pioneered name extending beyond innovation across all the market sectors under the umbrella of digitalization. Incorporated on 11th July, 2012 with its own developed RTB (real time bidding), Pracharnama has successfully embedded its roots in the digital world. Accommodating best ideas of marketing in digital world with different products and as a self-funded company in its initial stage, Pracharnama Media now possess 200000+ website apps network across the screens like windows, iOS, android, tab, mobile, desktop etc. Over the span of 5 years, the company has gained a remarkable growth in its financials. With the world becoming cultivating land for digitization, digital is, for sure the future of the world. Digitization is sweeping across every spectrum of the market transforming and creating more advanced attributes based on high technology, massive communication and knowledge creation. This booming 'digital age' compiled with the interest of founders in Technology paved way for the advent of Pracharnama. Notably, Pracharnama Media started earning from the day one with its believe in diversification, creativity, technology and innovation. Pracharnama's clientele is studded with numerous names including Audi, PNB, Adidas, Apollo, Cinthol, Ebay and more from every genre of the market.
Presently, Pracharnama Media caters 2 services in market which are sui generis in their own way. Namely,
Under this umbrella Pracharnama Media holds 50 Million In-house Segmented data which is a raw material for the advertising campaign and driving great ROI for its advertisers.
DSP (Demand Side Platform)
This one and only company's own developed technology is a self-Serve platform which helps advertiser to reach their target audience and harvest best ROI.
Since its presence, Pracharnama has always been following the dictum to believe in simplifying the communication medium for any brand with the target market. The company works round the clock and shred blood and sweat to yield best ROI for the advertisers while providing 24 Hour Support with its expertise team which tends to grab more and more eyeballs in market. What infuses Pracharnama team to perform out of the box? Its the competition which motivates to overcome fear and failures if any in the journey of standing ahead of the pack. After the formation of Pracharnama media, the major challenge was to tackle and target right person at right time for the right brand. Company's avant grade solutions fulfilled the gap for the advertisers to reach and preach target market by having a live tracking of their campaigns running with the ad-placements. Speaking about launching an email service in the market just on CPM basis, developing In-house solution of DSP, every step which the company has taken was based on the risk. Pracharnama was initiated as the one and only player under the umbrella of Digital Age with an approach of thinking beyond the future. When the companies were still booming, Pracharnama has already established a niche for itself in the market. Trust of the clients is treated as a reward here at Pracharnama Media. Successfully the company has gained 98% retention rate since its birth and that is something which is adding more and more renowned names to company's clientele. Outlined below are the accolades of Pracharnama Media Pvt. Ltd.:
Mind behind Pracharnama
COO & Co-founder, Pracharnama Media Pvt. Ltd.
"Entrepreneurs are not the job of fun its job of responsibility, managing staff, finance client at same time something more interesting stuff of an entrepreneur."
With a seasoned experience of 6 years, Saurabh has rendered his experience to the industry including netcore and inbox matters and then finally Pracharnama. He is an MBA from Manav Rachna University, 2011 batch.
VP – Pracharnama Media Pvt Ltd.
Arpit, an MBA graduate from NIMS University Jaipur, is among the leading mentors at Pracharnama Media. He has 5 years experience in Digital Industry.
Advice to youth
Money never makes a good entrepreneur; it's the dedication towards your idea. Many examples are there in digital arena which started and failed in Ecommerce market, lot of apps are available there on your play store or App Store but hardly you opt 50 out of 5 lacs. Every app owner is an entrepreneur but only handful succeeds. Before taking any step you must learn the market and industry; have backup for the worst situation. It is amazing to be an entrepreneur no matter how much profit it yields at the initial stage. Guidance plays an important role in the journey of becoming an entrepreneur, so it becomes necessary to be managed by someone. It is then only when Clients refer to new one or clients come again to utilize your services. Success is when your ex-employee wishes to join you back. Success is when you are most preferred service provider in client's and vendor's list and PRACHARNAMA falls best on these benchmarks. The young talent at Pracharnama always appreciates the support they receive from their seniors and polishing their professional skills and enhancing their productivity together as a team.
Furthermore, the company plans to reach to a point to create a solution for the advertisers where they can plan their 360 degree Media in today's dynamic and competitive market.