A reflection of Ambition with Vision in the Space of Digital Media


QuirkyByte is a digital media platform that covers trending and utility-based articles across different genres having a specialization in entertainment.

The company is a brainchild of a budding entrepreneur, Mr. Aditya Goel, who founded the company three years ago. Since then, it has grown to become a major player in the digital media space with a massive presence in social media and incredible reach across the world.

Mr. Goel knew about some cracks in a few hitherto digital media platforms. He was very much aware of a couple of such platforms, which were very monotonous in terms of their contents.

This eventually became a significant weakness for those platforms, resulting in a prolonged struggle to engage their users. There was a noticeable shortage of transparent and purpose-driven portals capable of disseminating captivating insights and other compelling content to potential readers.

The dearth of such content helped this young talent set the USP (Unique Selling Proposition) of his startup venture. He decided to engage the users with interesting and quirky language which could be understood by any user anywhere.

This is how he came up with the name of this company. The unconventional language used by the company seemed fascinating and enticing to many first-timers. The idea seemed innovative, and gradually, in a few months, the startup started getting substantial traffic on its site.  

The venture started with a global Alexa rank of 30 million worldwide three years ago. Today, it is ranked in the top 7000 websites globally in terms of traffic.

It gets almost 15 million page views every month, amounting to 4 million users across the globe. Currently, its valuation is already more than 3 million US Dollars. It has undergone tremendous growth in a short period with only three years of experience.

A Team full of Enthusiasm and Vigor

The company has a dedicated and focused team of young entrepreneurs who have researched a lot about digital media. They are a bunch of fans trying to live their passion. Their passion for watching movies eventually became a path for their innovative startup.

Based on their fact-finding, they have set their target users in the age bracket of 15 to 30 who are living in urban spaces across the world. They approach the target customers using social media platforms like Facebook, Twitter, Instagram, etc.

The company has got the best workforce in terms of passion, dedication, and devotion. Through sustained hard work, perseverance, and the right attitude of the teammates, the company has reached to where it is.

It was a gargantuan task to start a media organization from scratch, and at the same time it had to differentiate itself from the rest of the competitors.

But it identified the need to produce the highest quality content and deliver it seamlessly to the end customer. This helped the company take flight in the initial years.

Channeling the ‘brand’s voice’ to its target audience: Pracharnama Media Pvt. Ltd.

The core values of the company include Quality and Transparency. The company has set very high standards for itself, and it strives for excellence in content.

Also, it works as a collaborator and stakeholder with its advertisers, not just as business partner. The organizational culture is open and robust.

It allows for new ideas to come to the fore so that a useful environment can be created for employees and other stakeholders to contribute towards the growth of the organization.

The innate desire to create a digital media empire drives the company to achieve newer heights. The entertainment market is increasing at a rate of 100% per year. Thus, it has got a great market that won't go anywhere as people won't stop watching movies.

Future Plans

The company aspires to secure a position among the top 5 media outlets in the entertainment sector and become a highly desirable choice for brands and advertisers seeking partnerships.

It aims to go above a turnover of least 75 crores from 6 crores rupees in the next three years. The main objective for the company is to bring 3 million overseas readers and international brands to come onto its platform.

It is also going to launch a unique app that has been in huge demand from its numerous fans. The company wants to lessen its dependence on social media and expand to new geographies. It will deploy more resources into market research to try to understand what is the most suitable path for expansion and diversification.

Launching a startup worth millions of dollars at the age of 22, especially after overcoming a head injury and depression, is an impressive feat.

But Mr. Goel, with his strong willpower and robust vision, made it feel like ice on the cake. Being a founder of two successful startups at such a tender age is not everyone's cup of tea.

Awards and Recognition

In such a short period, the company has been privileged to receive a couple of awards at par with Hotstar, which is already a well-established digital media platform.

It was awarded by Talentrack in the years 2017 and 2018 for best Content Publisher and Distributor. Apart from this, Mr. Goel has received various felicitations and Entrepreneurship Awards for excellence at National and International forums.

Key Officials

Mr. Aditya Goel (Founder & CEO): He is a well-trained and skilled professional in digital marketing. Moreover, he is well-equipped with knowledge of web development. As Mr. Goel was a big fan of movies & TV shows he started blogging.

He was passionate about creating a digital platform that would serve the dual purpose of entertaining its users along with interesting insights into their favourite movies and TV characters. This passion persuaded him to dive into this platform with his startup venture.

Words of Wisdom

"Never let a passion die in you. Passion has the potential to transform your fate completely. Explore your passion, get absorbed into it, and become a leader of the revolution."

Mr. Goel embodies the spirit of the new and youthful India, symbolizing a rising economic force where entrepreneurs are driven by ambition while embracing the joys of life to the fullest. As he says, "I like to be my boss, live my life on my terms".

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