One of the best-in-class,
Krsnaa Diagnostics offers superior Diagnostics services even during odd hours
Krsnaa Diagnostics, a leading firm that optimizes pathology and radiology services for over Ten Lakh needy people, is a brainchild of a first generation entrepreneur Mr.Rajendra Mutha. It is a firm with right blend of diagnostics services which offers its wide range of services in 11 states of India. Being in pharmacy business, Mr. Mutha realized that many poor patients are unable to afford the diagnostic treatment due to its high cost and lack of availability of services and hence Krsnaa Diagnostics came into existence among the few reputed diagnostics service providers. They have superior understanding of customer needs and deliver their services to fulfill them better. The firm extends the current range of specialist diagnostic services available by continuous 5mmmresearch and development. Krsnaa core focus is quality reporting, timeliness of diagnosis and access to appropriate treatment and they concentrate & improve education of medical staff in modern diagnostic techniques.
Krsnaa Diagnostics is one of the fastest growing medical diagnostics chains in India, providing pathology and radiology services to medical practitioners, hospitals, community health services, and their collective patients. Its medically-led practices are dedicated to provide outstanding quality and service to the doctors and patients that they serve. Having a strong network across the country throughvarious social and charitable activities in the field of healthcare, Krsnaa Diagnostics' success is underpinned by its commitment to medical sovereignty and independence. The chains have spread in 11 states and across 1300 plus locations with availability of 24/7 throughout the year delivering quality healthcare to the masses. With success delivery of 10 lakhs scans with the help of a team of 70 highly skilled and talented Radiologist on its panel, Krsnaa has a tradition of offering services at the same rates without applying any kind of extra charges even during odd hours.
It is one of the first of its kind diagnostic company focusing on development of genetic, biological and molecular diagnostic services with an intention to assisting its global partners in shortening the cycle and lowering the cost of drug discovery and development by providing cost effective and efficient co-development and out licensing solution. To meet quality standards, they have always adopted the latest technology and equipment's. Krsnaa has top of the line equipment's like 1.5T & 3.0T MRI systems, 16 Slice & 128 Slice CT Scan systems, Hi-End Ultrasound machines etc. from world leaders like GE Healthcare, USA.
There are many other diagnostics services providers working in the field but what differentiates Krsnaa from many other is that it is acutely conscious of social environmental footprints. In addition to, implementing diagnostics solutions in a large area that include 11 states with 1300 plus various locations, is a challenge on account of various factors including quick and quality deliveries, which Krsnaa has successfully achieved by adopting customer centric approach rather than traditional product centric approach. Thoroughly analyzing the customers' needs and situations, the company delivers cost-competitive, scalable and trustworthy solutions. Krsnaa's vision and aim has always been reaching out to as many people as we can in the rural area and they have capability to reach out to the needy patients directly thereby cutting down on intermediary. The company has in depth understanding of being innovative and the use of state of the art latest healthcare technologies to meet their requirement.
Abhishek Dubey – Editor Associate at The CEO Magazine interviews Ms.Pallavi Jain– Managing Director/ CEO of Krsnaa Diagnostics.
Abhishek: How does the company build a successful customer base?
Ms. Jain:KDPL understands where we are on the customer experiences and our internal capabilities are also well aligned with excellence in this domain. We believe firmly that voice of customer analysis can alone answer all our customer woes if any. Blending this belief and quality services with affordable cost, we have amazing results and this is only our success mantra.
Abhishek:What are the most effective marketing initiatives or programs you have used to promote your business?
Ms. Jain:As our mission is to provide quality & affordable healthcare services to the masses, our marketing initiatives are focused towards creating awareness and reaching out directly to the masses.
We are working on various innovative models of delivering quality services, improving patient experience and reducing per capita cost. It includes, new ways to connect with patients, new payment and service delivery models, process improvements in care delivery, health information management and data analytics, as well as a host of other areas where creativity mixes with necessity. This creates new ways to reduce costs, increase value, improve outcomes, facilitate the translation of research into practice and policy, and transform the patient experience.
Abhishek: How many employees are working here? What kind of culture exists in the company?
Ms. Jain:We have a strong, committed & well trained team of more than 1000 employees who make it their mission to lay ample stress on empathy and hand holding, making patients feel comfortable and at ease.
Abhishek: What are the major milestones for the company since founding?
Ms. Jain:Having gained the confidence of patients and clients, we have embarked on an expansion program to make our services available across the country through public private partnership mode. We have also partnered with various government, private medical colleges and hospitals to provide our services.
We are in the process of executing a major pathology project of establishing 1000 pathology center's in a tough terrain of Uttar Pradesh to reach out to its entire population. Also, we are in process of execution of a projectfor providing basic X-Ray facilities in the entire state of Assam and Rajasthan. These projects are very challenging but gives us a satisfaction of reaching out to the population of some of the remotest places of India and would be able to provide them with quality healthcare services.
Currently we are operational in 11 states and across 1,300 plus locations providing services 24/7 throughout the year. Once we execute the awarded tenders we will be operational in 13states and across 1700 plus locationsdelivering quality healthcare to the masses. These centers are operational on PPP basis with various District hospitals, CHC's, PHC's & trust hospitals where you get to serve the poor & rural patients.
Abhishek: What is the business problem it hopes to solve with its solutions and offerings?
Ms. Jain:Diagnosis plays a crucial role in evidence-based treatments, but since it is extremely expensive for majority of the people as well as deficiency of world class diagnostic services across we look forward to offer best in class diagnostic services at affordable prices. We, at Krsnaa, always believe in Patient first approach and true to our credo we leave no stone unturned in providing patients with services that exceeds their expectations.
Abhishek: Please tell us about Road Map and Future Plans of your organizations.
Ms. Jain:"We are committed to the vision of our beloved Prime Minister who has stressed on the importance of providing quality healthcare diagnostics to the poor & needy at affordable cost reaching in the remotest areas. States like Assam, Meghalaya, Uttar Pradesh, Rajasthan etc. still face a major challenge not only in terms of availability of critical medical facilities, but also in terms of manpower shortage and most often non-availability of advanced medical equipment's. Our aim is to overcome these very challenges."
We would want to be present in every corner including the remotest part of the country so as to provide diagnostic service to as many people as possible. Our focus is to ensure that at least the basic services like X-Ray & pathology are available at all PHC's and Hi-end facilities like CT Scan & MRI services at all district hospitals of the country. We would want to achieve this goal by partnering with various state government's & trust hospitals.
Abhishek:How do you learn in your life and what is your biggest dream?
Ms. Jain:Every day is a new lesson and every person I have come across has taught me something new. I believe in taking good from people I meet and read a lot. This business not only has given me a new way to think, but I feel extremely blessed to be in this field. The amount of blessings we get from patients is our treasure. The happiness on the face of patients after getting diagnostics services at such low price in a 5-star infrastructurehas helped us gain the name in many hearts.
My Dream is to see as many states in India getting free diagnostics services or affordable diagnostics without compromising at quality and to see the name Krsnaa engraved in millions of hearts.
The thought itself gets a smile on my face when I visualize millions of happy faces and satisfied patients.
Abhishek:Tell me how you've approached change.
Ms. Jain:Change is the need of time and need to grow, I am positive on the changes whichhelps me to be a better and accurate diagnosis solutions provider, also the technology change has only helped us grow better. To add specially is the vision of Our Hon.PM to see a healthier India and to make diagnostic service available free of cost across the country.
Abhishek:What was the most difficult lesson you have learned as an entrepreneur?
Ms. Jain:I have learned a lot, but most importantly this area of healthcare needs a lot of empathy, patience and heart to serve.
Success is a result of positive attitude, hard work, perfection & persistence
Awards & Recognitions
The Spirits behind Krsnaa Diagnostics
Mr. Rajendra Mutha
Rajendra Mutha, Founder & Chairman of Krsnaa Diagnostics, is the first generation entrepreneur and started this company with a mission to provide healthcare at affordable rates to masses and specially reach the rural India where there is greater need for these services. He believes that one must keep doing the best and deliver best. The company under his able guidance and vision has been able to achieve these milestones in a short span of 5 years.
He always tells new entrepreneurs and beginners that the thought process needs to be clear and clean; if you do your work without cheating growth is for sure.
Ms. Pallavi Jain
Pallavi Jain, MD and CEO of Krsnaa Diagnostics, is associated with the company since inception and her vision and strong values have added to the growth of the organization. She strongly believes that no compromise has to make while delivering their services, the infrastructure at each location has to be uniform and in a manner where the patient gets comfort and also feels good. She focuses on the day to day management and also handles the Government projects.