RAW Pressery – ‘Just the fruit and nothing else

RAW Pressery – ‘Just the fruit and nothing else’
RAW Pressery – ‘Just the fruit and nothing else’

RAW Pressery – 'Just the fruit and nothing else

Nowadays, fruit juices are considered a healthy choice for weight management, prevention of cancer and cardiovascular diseases, blood pressure management, and more.

Not only that, but raw fruit juices are also preferred for increasing the levels of HB and RBCs, boosting the immune system, and removing toxins from the body.

Catering to the increasing demands of people, various brands are offering packaged fruit juices that claim to offer many health benefits. People, unaware of the actual composition of store-bought juices, fail to understand that most of them contain preservatives and sugar as well as unlisted additives which may adversely affect our health.

RAW Pressery, India's first and largest clean-label F&B brand, aims to transform the way people eat and drink and provides 100% natural fruit juices completely free of additives like sugar, preservatives, chemicals, colors, or flavors.

Their juices are prepared with farm-fresh ingredients and have a shelf life of twenty-one days. The company's product offerings envelop nearly thirty cold pressured flavors which include juices, smoothies, boosters, soups, nut milk, and coconut water.

The company claims that on consumption people can tell a fresh juice from a juice that they have come to 'believe' is fresh.

Established in 2013, the company is a brainchild of Anuj Rakyan and it is incorporated as a part of Rakyan Beverages Private Limited in Mumbai. A vertically integrated company, RAW Pressery retains matchless in-house capabilities in farm-produce procurement, processing, manufacturing, cold-chain logistics, warehousing, and distribution.

In a short period, the company has positioned itself as the leading cold-press juice brand spread across ten cities in over 1100 points of sale. Anuj Rakyan conceived the idea of setting up this company while he was nursing his injury and was advised to increase his protein intake.

He discovered that fresh fruits and vegetables have a very high nutritional value, which can be absorbed directly into the bloodstream if it's consumed as a juice.

However, he could not depend upon ready-to-drink packaged fruit juices as most of them had preservatives, added sugar, water, and additives also it's a known fact that fruit juices available in the market are devoid of actual nutrients as they are heat treated and pasteurized.

This realization appealed to Anuj's entrepreneurial spirit and led to the establishment of RAW Pressery.

Why Cold-pressed juices?

Usually, the preparation of fruit juices employs conventional pasteurization and heat treatment that results in the loss of significant nutrients. However, cold-press juicing is done by applying thousands of pounds of pressure to extract the maximum amount of liquid from fresh fruits and vegetables; which doesn't require additional heat or oxygen.

The utilization of pressure to extract the juice helps in ensuring great nutrition, freshness, flavor, and natural taste without adding chemicals, preservatives, sugar, or water.

Success Mantra

RAW Pressery pioneered the manufacturing of cold-pressed juices in India. It is the only company in Asia employing advanced cold pressurization with High-Pressure Processing to maintain shelf life and produces about 7000 liters of juice a day.

By replacing the conventional pasteurization method of mass-producing juices with the cold-pressed process, the company has successfully created a niche for cold-pressed juices in the beverage industry.

Moreover, the company makes every possible effort to maintain the standards of hygiene and safety which adds to the increasing demand for refreshing fruit juices.

Raw Pressery strives to reduce cost while maintaining effective top-line achievement to keep its word for delivering a quality product that provides numerous health benefits to clients.

The company's unparagoned beverage portfolio encompasses twenty-six special flavors that happen to be luscious blends of fresh fruit, vegetables, nuts, and seeds and promise wholesome nutrition keeping away the unnatural.

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RAW Pressery's strict adherence to keeping its products completely natural and healthy has ignited a wave of transformation in the market; which is being ardently embraced by the Indian masses.

The company connects with consumers on a deep level and endeavors to reach out to their hearts. Speaking about the success mantra, Mr. Anuj Rakyan, Managing Director, of RAW Pressery, tells The CEO Magazine, "At Raw Pressery, we focus our energies on developing products that redefine standards of quality, taste, and freshness, bringing the customer closer to fruits of nature in their most glorious form.

This is done by listening to the customer and designing products that closely address the gap between healthy and tasty. Brands that have the customer at the heart of their activities can establish a relationship of trust and loyalty."

Major Milestones

RAW Pressery has achieved several milestones that have become its stepping stones to success and have helped it to position itself as India's largest cold-pressed juice brand. Born in Anuj's kitchen, the company started production in June 2013 after Anuj and his team had spent countless hours juicing and consulting with farmers.

The company took baby steps towards achieving growth and began home delivery deploying the Dabbawalla network across Mumbai and Pune. In April 2014, the company entered into a partnership with modern retail outlets, Foodhall and Godrej Nature's Basket for direct selling of products.

The same year, RAW Pressery bagged the first-ever round of funding from Sequoia Capital. The year 2015 witnessed the achievement of two major landmarks in the company's journey; it achieved notable growth with the expansion of retail and Direct-to-home presence across Mumbai, Delhi, and Bengaluru.

Also, the company set up its first High-Pressure Processing Machine in Asia in its Pressery at Panvel in August. In January 2016 the company extended its special beverage portfolio launching four new categories– (Benefits, Basics, Boosters, and Soups) and 19 new juices.

The company spread its roots in five more cities across nearly eight hundred Points of Sale and more than four hundred Quick Service Restaurant outlets. Recently, Bollywood Diva, Jacqueline Fernandez joined the RAW Pressery family as an investor believing in its 'cleaner & healthier future.'

Awards & Recognitions

  • Entrepreneur of the Year – Service Business – Beverages (Entrepreneur India)

  • Entrepreneur of the Year- Consumer Business (Entrepreneur India)

  • Most Innovative Packaged Beverage of the Year 16-17 at the Indian Restaurant Awards (Restaurant India)

  • Coca-Cola Golden Spoon Award for Most Admired Brand- Retail Partnership of the Year 2016-17

  • IAA Olive Crown (Silver) for excellence in communicating sustainability in events for the RAW cycle

  • Listed in the 100 best startups to look out for in 2017 by Sutra HR

Road Ahead

In a chat with The CEO Magazine, Anuj Rakyan throws some light on his plans and says, "Making eating healthy easier for the Indian audiences, we look at foraying into the fresh food and packaged nutrients.

We wish to further establish Micro Cold Presseries across our laid out geographies, each equipped with the best of produce and technology to give our discerning customers a truly phygital experience, integrating online and offline.

These establishments will allow a consumer to place an order digitally and see their beverage of choice getting made, in real-time."

The Man Behind the Success

Anuj Rakyan, Founder & Managing Director, RAW Pressery

A graduate of Duke University, Anuj began his career as an investment banker at Morgan Stanley. He then moved to the world of brand consulting at FutureBrand, New York.

Before embarking on his entrepreneurial journey, Anuj spent the past decade building operations and helping brands in the diamond jewelry industry. He has worked with well-known names like Gitanjali Gems and Nirav Modi Jewels.

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