ZOMATO- TRAILBLAZING THE FOOD DELIVERY BUSINESS GLOBALLY

ZOMATO- TRAILBLAZING THE FOOD DELIVERY BUSINESS GLOBALLY

ZOMATO- TRAILBLAZING THE FOOD DELIVERYBUSINESS GLOBALLY

India'smost used food directory, Zomato was started as FoodieBay back in 2008 beforeit was rechristened to Zomato in November 2010. The foundation of the companywas taken by Deepinder Goyal and Pankaj Chaddah. They are the master brainsbehind this amazing food delivery application. Headquartered in Gurgaon, Zomatohas been a pioneer in food ordering and restaurant discovery in India.  It has been and is the most widely usedordering application that attracted many customers with its innovatorystrategies.

Zomatois used by consumers to discover, rate and review restaurants, and also tocreate their own personal network of foodies for trusted recommendations. Withtime, it has extended its offerings to incorporate Online Orderings, TableReservations, Whitelabel Platforms, and a Point-of-Sale system innovating amethod to connect restaurants and businesses and customers.

Zomatotoday is serving in 10,000 citiesacross 36 countries with 1.2 million famous restaurants with 80 million foodies on a monthly basis.The application is available in 10 different languages and has 10 millionreviews with 18 million bookmarks. It offers a platform to the restaurant'sowners to serves a large number of users a good quality of food.

Deepinder Goyal & Pankaj Chaddah

The founder and CEO of Zomato, Deepinder Goyal is an alumnus of IIT. He started his career in a consulting firm, Bain & Company and worked for almost 3 years there. While working in Bain & Company, Deepinder Goyal acquired the business acumen that he is famous for today. Deepinder is known for his cool demeanour and progressive approach towards searching the possibilities of the restaurant's industry.

PankajChaddah is the Co-founder and COO of the company. He also started his careerwith Bain & Company in New Delhi. Pankaj graduated with a degree inmechanical engineering from IIT Delhi in 2007.

Today, millions of users are on Zomato refuses to stop. They believe that there are still numerous issues in the restaurant industry that should be solved. That is why; Zomato is continually envisioning and reinventing strategies to make life easier for people.

History and Success Story

DeepinderGoyal and Pankaj Chaddah were the alumni of IIT Delhi and were working in Bain& Co. In their office, they noticed a lot of people waiting for a long timejust to get a flesh of the menu card. This is when the idea of obtaining asolution was grown in their mind and that has led to the creation of 'Foodiebay'.

Thesoft copies of the menu cards are uploaded on the website and thereafter,everyone in the office started using this medium; it saved much of their time.This, in turn, raised the traffic to their site soon they expanded their siteto make it available to everyone. Initially, Foodiebay was started in Delhi andthen it was extended to Mumbai and Kolkata.

Ina short period, the company has gained great popularity as it was renderingpeculiar services to the customers. It allows the founders to scale the projectglobally. Then, Foodiebay was modified as Zomato to make it more bewitching,easy to memories.

By2012, Zomato started overseas operations with the UAE, Sri Lanka, Qatar, UnitedKingdom, Philippines, and South Africa. In 2013, it entered Turkey, NewZealand, and Brazil.

Apartfrom its expansion, Zomato also acquired several foreign-based companies tomaximize its business; it acquired Portugues company Gastronauci and theItalian service Cibando in 2013.

Hereis the list of major Mergers and Acquisitions

  • Cibando: An iPhoneapplication, Cibando was acquired by Zomato. This app allows users to findrestaurants in Rome, Florence, Milan and other cities in Italy.
  • Gastronauci.pl:Gastronauci.pl was acquired in 2014 only; it is a platform for restaurant reviews,news, contests, etc.
  • Lunchtime: An onlinefood guide Lunchtime was also acquired in 2014.
  • MenuMania: MenuManiais a New Zealand based restaurant listing and reviews portal. Zomato hasacquired this company in 2014 too.
  • Obedovat: Obedovatis an online food guide; this Slovakia based company was also acquired in 2014.
  • Urbanspoon: Zomatoacquired Urbanspoon in 2015; it is a restaurant information and recommendationplatform.
  • Sparse Labs: In 2016,Zomato acquired Sparse Labs, logistics technology start-ups.
  • Runnr: Runnr is afood delivery start-ups, it was acquired in 2017.

Besides,Zomato acquired TongueStun Food in 2018; it is a food e-marketplace. Later inDecember 2012, a Lucknow-based start-up TechEagle Innovations was acquired.This company works exclusively on drones.

Funding

Zomatohas got the investments of about $443.8 million through 10 rounds of funding.The top investors of Zomato include Sequoia Capital, Ant Financial, TemasekHoldings, Info Edge, and Vy Capital.

Allin all, Zomato is flourishing in an amazing way with massively successfulbusiness tip-ups like Zomato Gold and online food delivery. Although thecompany has had its shares of ups and downs, it has established a heavyconsumer base and has always emerged to survive.

2019marks 11 years of Zomato's successful journey and here we are wishing them 11more.

How to stay motivated in tough business situations?

Check these unknown facts about YouTube.

Have you secured your business from hackers?

No stories found.
No stories found.
StartupCity Magazine
www.startupcityindia.com