Spearheads a Unique Business Model, that Makes Lives Better


The rapid transformation in our country's socio-economic landscape in recent years has brought about unfavourable outcomes, primarily stemming from a sedentary way of life.

Our dietary choices, combined with an urban lifestyle that involves minimal physical activity, have had detrimental effects on our overall health. Additionally, our bodies are enduring heightened stress levels, and we often lack the time to alleviate this stress, exacerbating the situation.

Over time, all of these factors have paved the way for India to grow into the Diabetes and Cardio-Vascular Disease capital of the World. Our limited understanding of health drives us to seek medical treatment. However, with soaring healthcare expenses, it has become a significant financial burden.

To prevent this predicament from deteriorating further, it is imperative that we prioritize disease prevention and consequently enhance our way of life.

This crucial need became the reason behind the incorporation of GenLife. The sole company in India specializing in unique and innovative Nutraceuticals and Cosmeceuticals, available both as preventative and curative treatments, all under the guidance of medical professionals.

Sandeep Jha and Vinod Nair, distinguished management professionals, founded GenLife following an extensive evaluation process. This assessment involved global pattern research and extensive surveys among Indian customers.

In a chat with Startupcity Magazine, Mr. Sandeep Jha reveals, "the lack of awareness in the Indian population regarding preventive therapies pushed us towards a model wherein we sell our Nutraceuticals and Cosmeceuticals through Doctor's prescriptions as Doctors understand the benefits and mechanism of action of such products.

Such a model will allow a gradual percolation of information to the consumers and hence create awareness in the long run."

GenLife launched its operations on 31st July 2011 at a stellar event. It was patronized by more than 250 eminent Doctors and many pharmaceutical industry stalwarts.

The company initially started its business with four unique and under-patent products from Japanese manufacturers. Having spearheaded a sui generis business model, GenLife has kindled the light of awareness about the prevention of health risks.

The company's exclusive and ever-expanding product portfolio holds groundbreaking products which are clinically proven effective in curing and preventing diseases.

These products may be used as co-prescription with Drugs to significantly enhance the efficacy of the treatment, or it can also be used to replace a drug in certain cases.

The greatest advantage of these products is that they are devoid of side effects and thus are a healthy replacement for drugs. Consistent use of these products helps in preventing concerned diseases which is the prime objective.

Nonpareil Approach

Entering uncharted territory was a potential risk for the company. However, necessary safeguards and fail-safes have been developed and were put in place to overcome pitfalls. The founders of GenLife built robust strategies and carved out a plan that would help them traverse the road to success.

They were certain about the fact that the target audience has to be informed and educated about the possibilities of disease prevention. This shaped their decision to get their products prescribed through Doctors.

Speaking of their marketing initiatives, Mr. Vinod Nair-founding member and director at GenLife enlightens us, "We have set up a Concept Marketing Team which explains the concept and the products to Doctors, who find it much easier to understand the mechanism of action of our products and hence can make an informed judgment on who should these products be prescribed to.

We, in short, focus our marketing efforts on the Doctors who prescribe to their patients. These patients then buy from us directly or through pharmacies/hospitals.

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To the Doctors, we market a relatively new concept wherein they can treat their patients with safe and natural products quite effectively without side effects."

Notably, doctors who endorse GenLife's products express their satisfaction with the outcomes observed in their treatment protocols. Furthermore, the team has achieved noteworthy success in raising awareness about the prevention of life-threatening diseases and the advantages offered by these products.

The Customer Relationship Management department at GenLife comprises a team of pharmacy graduates to serve the purpose and handle all consumer queries effectively.

Also, the firm has participated in and sponsored many academic programs, seminars, and clinical research to create awareness and acquire knowledge regarding the latest trends in Nutrition and Health.

GenLife has managed to establish an impressive niche for itself in a relatively brief span. Just one year after its inception, the company embarked on an expansion journey, initiating sales operations in Mumbai, Hyderabad, and Pune.

Presently, GenLife has extended its reach to include Bangalore and Ahmedabad. The company's proactive approach to achieving growth has culminated in the creation of a diverse and unparalleled product portfolio featuring 15 unique and innovative products that face little to no competition in the market.

Today, GenLife boasts a team of over a hundred expert, professionally qualified, and exceptionally skilled individuals. The company adheres to a flat organizational structure that fosters a culture of responsibility, ownership, and entrepreneurship among its workforce.


  • An ISO 9001:2008, ISO 9001:2015, and ISO 22000:2005 certified company

  • Listed in the 10 Best Healthcare Startups by A Renowned magazine with a Cover Feature in its September 2016 issue

  • Listed in the 30 Best Startups in India, 2017 by the Insights Success Magazine with a Cover Feature in its May 2017 issue

Road Ahead

Apprising us of GenLife's road ahead, Mr. Vinod Nair shares, "We are looking forward to expanding operations in Kolkata and Chennai within this year. We are also looking for Franchisees to penetrate deeper into the fast-growing Indian Tier 1 and Tier 2 markets.

We aspire to become India's top Nutraceuticals Company offering innovative, proprietary & patented products to its customers through a unique delivery model & robust supply chain with dedicated consumer care, R&D, accredited manufacturing & analytical capabilities to create an attractive value proposition for all stakeholders.

Over the coming few years, GenLife has plans to increase its revenues 30-fold, expand the product portfolio to 50-60 similarly positioned products and create a direct presence in a total of 35 Metros and Tier I locations."

Key Officials


A graduate of IIT-Banaras Hindu University and an alumnus of the Indian Institute of Management Calcutta, Sandeep possesses over two decades of extensive experience. His career has been enriched through holding key positions at renowned organizations such as Jubilant Organosys Ltd, Ranbaxy Laboratories Ltd, and Sterlite Industries Ltd.

His expertise encompasses Business Strategy, Trade and Corporate Finance, Marketing, Manufacturing Operations, Global Supply Chain Management and Business Systems.

VINOD NAIR, Director-GenLife       

Vinod earned his Bachelor's degree in Commerce from Delhi University and has PGDP in Management. His expertise covers 24 years of professional experience rooted in his service with Shaw Wallace Ltd, Allied Domecq, and as an entrepreneur.

His enriched portfolio envelops specialization in Business Development, Finance and Accounting, Global Sourcing, and International Operations. He is spearheading GenLife's Novel Initiatives at present.

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