MELDOC- A SPECIALIZED SOLUTION FOR DOCTORS, STREAMLININGTHE DAILY HURDLES
Technologyhas always been the driving force behind healthcare advances. From theinvention of stethoscopes in 1815 to AI-based healthcare solutions, it hasbrought great innovations. But in thelast few years, the explosion of medical technology has quickly advancedhealthcare in some miraculous ways.
Providing aparadigm to make a medical professional's life easier, MELDOC is the first ofits kind of multi-purpose application that works only for health careneeds. It is actually a "doctorsonly"platform that helps them in all ways from renewing their Insurancepolicies or keeping track of their CME points or even tracking and buyingconference tickets. It provides detailed analytics on what's on-demand and whatthe specialist should work on to meet the needs of the market.
This Bangalorebased start-up MELDOC was initiated in 2018 and has progressed exponentially ina short time and now has become a trusted name in the industry. The brainchildof Rajesh Naidu is an amazing platform supporting the doctors around the worldby making their life easier and better. They offer end-to-end reliable servicesimpacting the life of a huge number of medical professionals across India.
THE MAN WHOFORMED THE VISION
AnExperienced Associated Professor with a demonstrated history of working in thehigher education industry, Rajesh Naidualways has a vision to transform and make life simple in health sector throughtechnology and he made his dream came true with MELDOC. After inception, Rajesh'sextensive years of experience and medical knowledge supported the MELDOC toreach where it is today.
Rajeshis highly passionate and dedicated about what he does. He is skilled in BusinessPlanning, Team Building, and Healthcare Information Technology (HIT),Management, and Orthopaedic Surgery. Heholds a M.S orthopaedic surgery focused in complicated Trauma, Arthroplasty,Arthroscopy and spine from Vydehi Institute of Medical Sciences and ResearchCentre.
INCEPTION STORY
"Back in2016, when Rajesh was working, he was messed up with his work life balance alot. He was not able to find the number of cases? Another problem was relatedto the recording payment details on daily basis like which hospital isgenerating more revenue and many more.
He says, "I was wasting a lot of time onunnecessary stuff. I could not renew my life insurance for two years and healthinsurance for three years. I was missing a lot of external works related to myhospital."
Further heshares about an incident, "Once, one of my colleagueswent in a conference, and he said there I have already done thisstudy. They asked him to show the document. The doctor was not having thedocument with him. He said it is at home, and he started searching his Gmailand all. Many people do cases, approach like this, but they should haveevidence otherwise they did nothing. One case holds a huge number ofphotographs that doctors save in their gallery but it is not possible topresent them in a single moment."
In India, wehave a variety of data than the developed countries but, we are not able toshowcase the techniques and talent to the world. Because we have don't have aplace to aggregate them in a streamlined manner.
Besides, inIndia doctors have to see hundreds of patients in a day while in western andother developed countries, doctors see 10 patients in a day. There, doctorshave time to do journals and papers. And, they have an already organizedstructure where they can store their research in one place, reattribute themand use it for future presentations.
In this way,western countries are doing a lot of journals and papers and we are followingtheir techniques. Although in India, doctors are doing more data, they are notable to showcase them to the world. This is a big challenge for Indian doctors.
The conceptof MELDOC is based on a networking system only for doctors across the globe.Where they can share their clinical data, ask for new studies, stay aware aboutthe latest innovation in global market and can provide medical advice in remotelocations.
CHARACTERISTICS OF MELDOC APP
The ultimategoal of MELDOC is to support the doctor. Here is the list how it does so:
• Streamline both doctors' home and worklives
• Schedule new and follow up patientsprecisely
• Carve more time from their busy scheduleeach day
• Increase the efficiency with planning
• Save time and effort by being superorganized
• Improve the clinical decision making
This way, theapp is making the life of a doctor much stress-free.
INFUSING TECHNOLOGY
MELDOC ispurely a technology-based product and the biggest innovation in the company'sapp is the 24*7 personal assistant facility that you can access all yourday-to-day tasks and reports anywhere, anytime.
TARGET MARKET
India has10.2 Lakh Registered Physicians. So Allopathic Physicians has a totaladdressable market of 10L, of which practically serviceable market is 5L and MELDOCis aiming to obtain 3L by 2022.
A GLIMPSE OF INDUSTRY
Driven bythe needs of better customer experience, the medical Industry or healthcareindustry as a whole, has transformed itself a lot in the past decade. And justlike any other industry, the digital transformations are bringing a new shiftin the industry.
INITIATIVE BY GOVERNMENT
Rajeshexplains, "The doctor to Patient rationin India is almost 1300: 1 in India and Country can add a maximum of 67218doctors through 479 institutes per year. What the government can do here is atarget for 1000: 1 patient to doctor ratio initially. If you look at otherdeveloped countries, their ratios are USA 2.55:1000, Russia: 3.31:1000 andGermany 4.12:1000 and china 1.49:1000."
MAINTAINING THE STATUS OF 'THE BEST BRAND'
RATING ON QUALITY SCALE OF CUSTOMER SERVICESOUT OF 10
This timeMELDOC is at 8 now but aim for sure will be to 10/10 for which they arestriving to upgrade their offerings and user experience from time to time.
CORPORATE ETHOS
The coremanagement team of MELDOC is a bunch of friends so they already have a verywell established friendly culture in their office. And going forward, they doeverything possible to ensure the same high energy levels and friendliness duringthe team expansion.
ROAD AHEAD
Aftergetting established in India, MELDOC is on the way to explore the market onglobal level. Because in western course, things are automotive, the needs ofIndia and western countries are different. They are planning to provide serviceaccording to the location and fully customised.
MELDOCis clearly the work of passion. It is created by the doctors for the doctors. Theultimate goal of creating this application is to let doctors save their timeand utilize it towards the evolution of healthcare. – Rajesh Naidu
