THETHINK TANK ENTERTAINMENT ( TTTE) , ACING THE MARKETING WITH A FULL SERVICE INTEGRATED ENTERTAINMENT NETWORK
"When it comesto TTTE, we believe in the power of thoughtsto create unique experiences and inspire the world to changefor better. Think. Create. Inspire" Abhishek Mazumder
Setting up the stage ardently by instilling faith in the powerof thoughts to create experiences and inspire the world to change for better, TTTE has up the game for the fully integrated entertainmentnetwork.
Brainchild of the 'Guinness World Record Holder' for 'World's Largest Horseshoe', Abhishek Mazumder, CEO-Founder, TTTE has successfully managed to top its game by providing 360-degree marketing solutions. He has cemented the idea of making available best in class services. From biggest concerts to smallest launches, from mega campaigns to basic branding, hedoes it all by putting togetherhis best efforts in exploring, curating, ideating, and thus delivering an unsurpassedoutcome to the clients.
MEET THESHOWMAN
Abhishek Mazumder is a MechanicalEngineer and aGuinness World Record holder. He has over 8 yearsof experience in360-degree marketingservices especially in theReal Estate, Luxury Cars andBFSI (Banking, Financial Services and Insurance)sectors. He thrives on chaos, loves to multi-task andhas enthusiasm enoughto fill football stadiums. This youngleader also happens to be a gifted singer, guitarist and MMA enthusiast.
MARKETING STRATEGIES
Currently, TTTE dominates the real estate sector;they do everything from advertising to events. Be it sales office concept, experience and management, CP meets, and many more. They are associated with Luxury Cars and lastly the BFSI (Banking,Financial Servicesand Insurance) sector.
Abhishek states, "Our experience in real estate has given us an edge to give clients, an in-depth analysis of customer behaviour, and competition research. Our young team has enabledus to provideefficient and clutter breaking work."
THE COMPETITIVE SCENARIO
Competition is vital for evaluation and growth. Fortunately, for TTTE competition iscompartmentalized, they have a separate competition for each segment. At the end of theday, there's always another agency that might not be doing the entire marketing spectrum but may be specialized in a particular service like advertising or the experiential vertical and this very aspect keeps the TTTE teamon their toes.
"We are constantly evolving as a team and considering I lead the pack, I am constantly researching on unique market trends,because only the smart can handle the pace ofrapidly changing industry trends,those who don'tunderstand andkeep up with the time, eventually get wiped off" affirms Abhishek.
THE TARGETMARKET
TTTE serves as a one-stop solution for all the services, they'll take care of everything from logos, brochures, productions to shooting videos, animation, events,goodies, giveaways etc.Theysuffice all possible criteria of the consumer. Evaluating the target market is difficultbecause you try to pull whatever job you get, given how competitive the business is in theirfield, over the years, they have chosen a clientele whose outreach to direct customers isimmense and gives a scopeto explore.
"If you ask me an honest opinion, in this advertising and event space, yes we do make mistakes,things don'talways work out at the vendor'send as promised but at the end of theday we turn it around,we leave no stone unturnedto deliver efficiently" emphasizes Abhishek.
TECHNOLOGICALINFUSION & GOVERNMENT
There are two aspects ofincorporating technologyand innovation with business;
Oneis innovating and other is being aware of the latest technology developments globally. The Think Tank team is extremely qualified in both aspects. There are pictures and video links online to see their innovations in 2D projection mapping, 3D projection mapping, 3D Renders,Experiential Lounges, Augmented Reality, Brochures, Holographic Boxes, etc.
"Our industry has transformed from events that were associated to birthday parties or stage setups like "thokamthakthak" (hammering noise) and gone more into the experiential side.Advertising was always ontop ofits game. I'm not sure if it's more generous now, but I can say it's accepting uniqueand newer ideas and innovations andI believe that acceptance is generosity atthe end of the day" says the Founder.
The government playsa role in every industry, right from increasing the service tax to moving onto GST. Clients start talking in lump sums, so if someone had a fixed budget, when the service tax rate was less, afterthe increase to GST they still wanted it to be in the samebudget, unfortunately. But positively, the infrastructure improved, demonetization removedtheillegal cash from the industry and helped people to invest it in a much more productive way.
OVERCOMING HICCUPS
Well, one very complex situation that the TTTE team faced was when demonetizationoccurred and in Maharashtra, there was a RERA board that was formed for real estate, bothof which came almost back to back and impacted their business. Even the vendors' needed
support, this wasa very complex situation, but considering they're going to be in the market theyfought and came over the situationlike winners.
Overtime, they have achieved whatthey were seeking, the proudfounder feels that his brandis established and in thenext 5 years hopes to increase the team and target more sectors with different clientele in different cities where clients can benefit from their services. Passion, dedication, honesty and discipline are the four pillars of this organization. At the core they follow certain values to explore, evolve,be excited, reinvent, and believe in their work to creategreat landmarksfor all.
FEATHERS IN THE CAP
Abhishek proudly added, "We have a lot of milestones we're proud of; we have done the largestcampaigns for the biggest real estate clients across leading newspapers and thebiggest concertwith 35,000 attendees.We have won the WOW Asia Awards for the best'Brand association with aLifestyle /Art Platform' for Rolls-Royce Art Programmeand 'Fundraiser Programme' for Rotary Centennial Race. We havewon awards internationallytoo for our media organization and coordination andin this competitive field,we haveretained clients for over6 years which itself is an award and milestone for us."
CORPORATE ETHOS
Merger & Acquisitions with renowned agencies in the west is on the cards for The Think Tank Entertainment. Furthermore, the plans for the company are to get a better team, more intelligence to come into play and mould the skills of the current one. The work culture is positive and non-corporate interms of a healthy work environment,work and fun are coupled and great heights are achieved each day.
Abhishek wraps with, "In terms of CSR we've been lucky enough tohave done someimpactful work.When we completed5 years, wecelebrated itwith an orphanage wherein wepainted the entire orphanage and our 6th anniversary was celebratedin an oldage home where weshowcased our talent to the ones who deserveto be entertained. We believein giving backto society when it has givenso much to us."
