TUNWAL E-VEHICLE: POWERING THE FUTURE OFAUTOMOBILE WITH ITS DISTINCTIVE ELECTRIC BIKES
India hasthe potential to become one of the largest electric vehicles (EVs) markets inthe world, with the government pushing for the segment in order to curbpollution and diminish reliance on import-dependent fossil fuel.
On manylevels, 2019 can be considered as a year of positive developments andsynchronization for the country's evolving electric vehicle industry.Throughout the year, the growth mode of industry kept multiplying with eachpassing day, be it in terms of government support and policies, the influx ofinvestments, the introduction of new business or regulations. Now, as we headtowards the New Year 2020, the EV industry strongly believes that the future ofIndian electric mobility rests on the exponential rise in infrastructure andharnessing emerging business opportunities.
Inthe last few years, the industry is showing a phenomenal growth with plenty ofcompanies surfing on the wave of electric vehicles. One such pioneer isproviding an array of premium electric bikes that are budget-friendly,eco-friendly, pocket-friendly for the consumer. By balancing the gap betweenthe demand and supply of quality and cost-effective e-Vehicles, TunwalE-Vehicle is showing tremendous efforts to make electric vehicles available,accessible and affordable to all.
Characterizingitself far afield with its focus to empower the entire "E-VehiclesManufacturing Space", Tunwal E-Vehicle pulled out its humble beginnings in 2014under the charismatic direction of Jhumarmal Tunwal.
Ripeningwith a clear vision of creating a greener value in the market by making suchgreener products which can help to lead environmental benefits for thebetterment of human being and nature, Tunwal e-bike is heading the electricbike manufacturing in India.
TunwalE-Bike headquarters and manufacturing unit is located in Green City Gandhinagar,Gujarat and is also expanded in Pune, Maharashtra. The team promises to bringthe latest technology and cutting-edge design to the Indian Consumer.
Being as thePrime Mover in innovations in this EV segment, Tunwal E Vehicle India PVT. LTD.is renowned as the smartest, economical with premium design two-wheelermanufacturer. With a focus to change every gasoline bike existing on roads byBattery Operated Bikes and Scooters, Tunwal provides ebike at an economicalcost and allows people to buy it under government subsidyschemes.
"Webelieve that our business is not just about building a loyal customer base, butalso about building a better, cleaner and greener future for the generations tocome. As an ambitious player of India's evolving E-bike market, we wish to bethe benchmarks of affordable eco-friendly technology", shares Jhumarmal Tunwal,the man behind the brand.
THE GUIDING FORCE
Itis always captivating to pen down and share the journey of those who aredemonstrating good times in life and business as well by following theirhearts, executing their vision with a perpetual spirit of never giving up. Onesuch industry veteran, Amit Kumar Mali, Director, Tunwal E-Vehicle, is takingthe company on the victorious path with his dynamic leadership and industryknowledge.
He is in his early days of career, as a youngled, he emerged as a promising entrepreneur. In a short time, Amit created his name to reckon with in e-vehicle manufacturingand is symbolized as the one who is leading the evolution of the Indiane-vehicle industry. His journey is reminiscent of 'nowhere to everywhere'story.
Ahands-on business leader with standards of excellence in everything he does,Amit is almost fanatical about delivering value to clients and his willingnessto sacrifice business and profits to hold on "His Commitment" has won hisclients' loyalty and undying co-operation of his team. In academics, Amitdid B.E. in Electronics &Telecommunication from Savitribai Phule Pune University.
JhumarmalTunwal a Ph.D. in Business Management with a specialization in ElectronicComponents & E-Vehicles holds years of industry experience. He has beeninstrumental in implementing and delivering solutions in Tunwal sinceinception. He handles end-to-end operations of the business right from R&D,to procuring electronic components, manufacturing of e-Vehicles, bookings,registrations, and delivering the product to the customer. As a leader, Jhumarmalis a strong believer in continuous learning.
Heis in the business of creating employment opportunities for youngsters in thecountry. He is a workaholic and works 16 hours straight, eats only one time aday. For him, there is no such thing as a holiday. He believes that hard workand professional commitments are what it takes to build a successfulenterprise.
JhumarmalTunwal played an entrepreneurial role to rejuvenate the industry by combiningknowledge with experience. His passion and commitment towards his customershave energized him every time to overcome challenges and attain customerdelight.
TUNWAL E VEHICLE 'PORTFOLIO'
The name"Tunwal" is renowned for the high-quality and excellent performance ofvehicles, and after-sales service to consumers. Carving a niche in theindustry, the company has set a new benchmark by providing an array of premiumelectric bikes roughly ranges from INR 32,000–60,000:
USHERING AN ERA OF INNOVATIVE VEHICLES
When thefoundation of Tunwal E-Vehicle was taken in 2014, it was a rough start. Butkeeping the head down, and working tirelessly, the team was able to perfect theart of assembling the electronic parts and build e-bikes, which later became asensation. Added to this, the experience of the founder in electronic componentsand running successful ventures in the past supported him build a solidground-work, thereby adapting to the changing technology and management trends.
"For twoyears we toiled away in developing perfect products that essentially met theneeds of the customers. We kept in mind the convenience, price, adaptability,battery life, speed, and mileage. There was nostopping for us," asserts Jhumarmal Tunwal.
Sailingagainst the wind, with the introduction of Govt. subsidies, technology, qualitymanufacturing, and assembly line all in places, from 2015 onwards, thingsstarted to get better for Tunwal E-Vehicle. Once the business picked up, TunwalE- Vehicle started manufacturing a range of products that gave wide options forconsumers to choose from, based on the customer needs and requirements.
"Whenever a customer is investing in ourproduct, we ensured to give them more than what they expect," Jhumarmal Tunwalproudly says.
CLIENTELE & MARKETING STRATEGIES
Tunwal hasbuilt a strong base of customers across the nation with having closelyassociated with each of its customers and delivering significant value to thedesign service. B2C marketing consumer response is demographic so thatfluctuates but because of after-sales service, there is positive mouth marketingdone by their clients.
The uniquecustomer engagement model of the company has been functioning from day one,deeply engage with each customer to deliver the vehicle. The major marketing atTunwal is done through consumers through word of mouth marketing and publicity.The optimum quality of vehicles backed by excellent people leads to anexcellent marketing.
TRANSFORMATION AND TECHNOLOGY
The globalelectric vehicle is growing rapidly; in 2017, the market size was valued at$118,864.5 million and now it is projected to reach $567,299.8 million by 2025,growing at a CAGR of 22.3% from 2018 to 2025. According to the Autocar reportsof 2019 total 130% growth has been increased. The demand for electric vehiclesis governed by an increase in demand for fuel-efficient, high-performance, andlow-emission vehicles.
Tunwal is inthe leading position and taking full advantage of the growth. The R&D teamat the company has a 4% total of revenue generated for better technology andinnovation. With an electronic component factory in Pune, Maharashtra andassembly unit in Gandhi Nagar, Gujarat, and Tunwal E-Vehicle has set upstate-of-the-art facilities to produce quality e-Vehicles. Also, the companyhas an in-house R&D department, which continuously ideates, innovate anddevelop new technology to improve battery efficiency and manufacture e-Vehiclesas per market requirement.
Thegovernment plays a major role in EV industries. It has now reduced the GST ofEV vehicles from 12% to 5%. Society is getting aware of EV Industries as theGovernment revolution is driving the market rapidly; society awareness istaking place now with Tunwal's upgraded technology.
CORE BELIEF SYSTEM FOR TUNWAL
The trailblazer of e-vehicle, Tunwal holdsstrong to its values and striving to serve the community.
"Integrity,ethics, and innovations for doing the right thing, in an honest, fair, andresponsible way is the core value we follow to maintain our name in thiselectric market", states Jhumarmal Tunwal.
"Besides,the strength of innovation, strong customer orientation, diversity, and teamspirit are the cornerstones of the company," hefurther adds.
WHAT MAKES TUNWAL, A PIONEER?
Awell-conceived plan, solving and updating products as per consumer requirementsand future technology, makes Tunwal the best brand in the industry.
Because ofthe dedicated efforts of the team force in delivering supreme quality products,Tunwal could create its name in the global market. Tunwal's creditability isthrough its product quality.
It is inspiring a positive culture that iswilling to take risks and introducing innovative solutions. Moreover, TunwalE-Vehicle has given many opportunities for people without any educationalbackground to prove their true potential, and lead a better lifestyle.
CORPORATE CULTURE AND WORK ENVIRONMENT
Themanagement team at Tunwal believes that the positive work environment and teameffort are vital to accomplish business goals. A healthy work culture leads topositive results and growth of the company. Here, there are key factors of thecorporate culture at Tunwal:
JEWELS IN THE CROWN
Tunwal hasbeen recognized by various entities for its outstanding contributions andcapabilities, a few that are listed,
CORPORATE SOCIAL RESPONSIBILITY
Inorder to have clean air people need to go for electric and innovativesolutions. Tunwal is introducing eco-friendly products using magnetic energy toconserve fuel. They also provide helpful products for senior citizens andhandicapped people and for school student low-speed electric vehicles. Here,they are targeting two birds with one stone; one side they are makingpollution-free products which will increase people's average age and anotherside, they are supporting the helpless people of the society.
Within ashort span of time, Tunwal has gained significant popularity and has a hugecustomer base in different parts of India, now it plans to expand its wings tocover the wider part of the country. Tunwal is targeting to expand its businesswith the target to convert all the gasoline vehicles with Tunwal's ElectricPollution-free vehicle by producing 1000 pieces per month.
Further Amit Kumar added, "As per the supportreceived from the government for green India through no pollution electricvehicles and customers review on our product will achieve the status requiredin less than 5 years" talking about the five-year growth strategy of thecompany.
"Wewill not stop until all vehicles on the road are Tunwal's electric", wraps upJhumarmal Tunwal.