India has the potential to become one of the largest electric vehicle (EVs) markets in the world, with the government pushing for the segment to curb pollution and diminish reliance on import-dependent fossil fuels.
On many levels, 2019 can be considered as a year of positive developments and synchronization for the country's evolving electric vehicle industry.
Throughout the year, the growth mode of industry kept multiplying with each passing day, be it in terms of government support and policies, the influx of investments, or the introduction of new businesses or regulations.
Now, as we head toward the New Year 2020, the EV industry strongly believes that the future of Indian electric mobility rests on the exponential rise in infrastructure and harnessing emerging business opportunities.
In the last few years, the industry is showing phenomenal growth with plenty of companies surfing on the wave of electric vehicles. One such pioneer is providing an array of premium electric bikes that are budget-friendly, eco-friendly, and pocket-friendly for the consumer.
By balancing the gap between the demand and supply of quality and cost-effective e-Vehicles, TunwalE-Vehicle is showing tremendous efforts to make electric vehicles available, accessible, and affordable to all.
Characterizing itself far afield with its focus to empower the entire "E-VehiclesManufacturing Space", Tunwal E-Vehicle pulled out its humble beginnings in 2014 under the charismatic direction of Jhumarmal Tunwal.
Ripening with a clear vision of creating a greener value in the market by making such greener products that can help to lead to environmental benefits for the betterment of human beings and nature, Tunwal e-bike is heading the electric bike manufacturing in India.
TunwalE-Bike headquarters and manufacturing unit is located in Green City Gandhinagar, Gujarat, and is also expanded in Pune, Maharashtra. The team promises to bring the latest technology and cutting-edge design to the Indian Consumer.
Being as thePrime Mover in innovations in this EV segment, Tunwal E Vehicle India PVT. LTD. is renowned as the smartest, most economical premium design two-wheel manufacturer.
With a focus to change every gasoline bike existing on roads byBattery Operated Bikes and Scooters, Tunwal provides e-bikes at an economical cost and allows people to buy them under government subsidy schemes.
"Webelieve that our business is not just about building a loyal customer base, butalso about building a better, cleaner and greener future for the generations tocome. As an ambitious player of India's evolving E-bike market, we wish to bethe benchmarks of affordable eco-friendly technology"
shares Jhumarmal Tunwal,the man behind the brand.
It is always captivating to pen down and share the journey of those who are demonstrating good times in life and business as well by following their hearts and executing their vision with a perpetual spirit of never giving up.
One such industry veteran, Amit Kumar Mali, Director, of Tunwal E-Vehicle, is taking the company on the victorious path with his dynamic leadership and industry knowledge.
He is in the early days of his career, and as a youngling, he emerged as a promising entrepreneur. In a short time, Amit created his name to reckon with in e-vehicle manufacturing and is symbolized as the one who is leading the evolution of the Indiane-vehicle industry. His journey is reminiscent of the 'nowhere to everywhere story.
Ahands-on business leader with standards of excellence in everything he does, Amit is almost fanatical about delivering value to clients and his willingness to sacrifice business and profits to hold on to "His Commitment" has won his clients' loyalty and undying cooperation of his team. In academics, Amitdid B.E. in Electronics &Telecommunication from Savitribai Phule Pune University.
JhumarmalTunwal a Ph.D. in Business Management with a specialization in ElectronicComponents & E-Vehicles holds years of industry experience. He has been instrumental in implementing and delivering solutions in Tunwal since its inception.
He handles end-to-end operations of the business right from R&D, to procuring electronic components, manufacturing of e-Vehicles, bookings, registrations, and delivering the product to the customer. As a leader, Jhumarmalis a strong believer in continuous learning.
Heis in the business of creating employment opportunities for youngsters in the country. He is a workaholic and works 16 hours straight, and eats only one time a day.
For him, there is no such thing as a holiday. He believes that hard work and professional commitments are what it takes to build a successful enterprise.
JhumarmalTunwal played an entrepreneurial role to rejuvenate the industry by combining knowledge with experience. His passion and commitment to his customers have energized him every time to overcome challenges and attain customer delight.
The name"Tunwal" is renowned for the high quality and excellent performance of vehicles, and after-sales service to consumers. Carving a niche in the industry, the company has set a new benchmark by providing an array of premium electric bikes that roughly range from INR 32,000–60,000:
Sport 63(48v)
Sport 63(60v)
Sport 63 Alfa
Mini Lithino
Lithino 2.0
Storm zx
Lithium Li
TZ Bike (Launching soon)
T33 (Upcoming)
When the foundation of Tunwal E-Vehicle was taken in 2014, it was a rough start. But keeping the head down, and working tirelessly, the team was able to perfect the art of assembling the electronic parts and building e-bikes, which later became a sensation.
Added to this, the experience of the founder in electronic components and running successful ventures in the past supported him build a solid groundwork, thereby adapting to the changing technology and management trends.
"For twoyears we toiled away in developing perfect products that essentially met theneeds of the customers. We kept in mind the convenience, price, adaptability,battery life, speed, and mileage. There was nostopping for us,"
asserts Jhumarmal Tunwal
Sailingagainst the wind, with the introduction of Govt. subsidies, technology, quality manufacturing, and assembly line all in place, from 2015 onwards, things started to get better for Tunwal E-Vehicle.
Once the business picked up, TunwalE- Vehicle started manufacturing a range of products that gave wide options for consumers to choose from, based on the customer needs and requirements.
"Whenever a customer is investing in ourproduct, we ensured to give them more than what they expect,"
Jhumarmal Tunwalproudly says.
Tunwal has built a strong base of customers across the nation by having closely associated with each of its customers and delivering significant value to the design service.
B2C marketing consumer response is demographic so that fluctuates but because of after-sales service, there is positive mouth marketing done by their clients.
The unique customer engagement model of the company has been functioning from day one, deeply engaging with each customer to deliver the vehicle.
The major marketing atTunwal is done through consumers through word-of-mouth marketing and publicity. The optimum quality of vehicles backed by excellent people leads to excellent marketing.
The global electric vehicle is growing rapidly; in 2017, the market size was valued at$118,864.5 million and now it is projected to reach $567,299.8 million by 2025, growing at a CAGR of 22.3% from 2018 to 2025.
According to the Autocar report 2019 total of 130% growth has been increased. The demand for electric vehicles is governed by an increase in demand for fuel-efficient, high-performance, and low-emission vehicles.
Tunwal is in the leading position and taking full advantage of the growth. The R&D team at the company has a 4% total revenue generated for better technology and innovation.
With an electronic component factory in Pune, Maharashtra, and an assembly unit in Gandhi Nagar, Gujarat, Tunwal E-Vehicle has set up state-of-the-art facilities to produce quality e-Vehicles.
Also, the company has an in-house R&D department, which continuously ideates, innovates, and develops new technology to improve battery efficiency and manufacture e-Vehiclesas per market requirements.
The government plays a major role in EV industries. It has now reduced the GST on EV vehicles from 12% to 5%. Society is getting aware of EV Industries as the government revolution is driving the market rapidly; society awareness is taking place now with Tunwal's upgraded technology.
The trailblazer of e-vehicle, Tunwal holds strong to its values and strives to serve the community.
"Integrity,ethics, and innovations for doing the right thing, in an honest, fair, andresponsible way is the core value we follow to maintain our name in thiselectric market"
states Jhumarmal Tunwal.
"Besides,the strength of innovation, strong customer orientation, diversity, and teamspirit are the cornerstones of the company,"
hefurther adds.
A well-conceived plan, solving and updating products as per consumer requirements and future technology, makes Tunwal the best brand in the industry.
Because of the dedicated efforts of the team force in delivering supreme quality products, Tunwal could create its name in the global market. Tunwal's creditability is through its product quality.
It is inspiring a positive culture that is willing to take risks and introduce innovative solutions. Moreover, TunwalE-Vehicle has given many opportunities for people without any educational background to prove their true potential and lead a better lifestyle.
The management team at Tunwal believes that a positive work environment and team effort are vital to accomplish business goals. A healthy work culture leads to positive results and the growth of the company. Here, there are key factors of the corporate culture at Tunwal:
Openwork culture
On-Job training and development opportunities
Constant learning and personal enrichment
High sense of responsibility and ownership
Ability to express oneself in a culture of freedom
An environment that is challenging yet friendly
Long-term career growth opportunity in a fast-paced organization
JEWELS IN THE CROWN
Tunwal has been recognized by various entities for its outstanding contributions and capabilities, a few that are listed,
It has received IEDRA AWARDS –Certificate& Award of excellence
The company has been honored with the LIMCA BOOK OF WORLD RECORD – PUBLISHING IN APRIL 2020 for 500 vehicles rally
To have clean air people need to go for electric and innovative solutions. Tunwal is introducing eco-friendly products using magnetic energy to conserve fuel.
They also provide helpful products for senior citizens and handicapped people and school students with low-speed electric vehicles.
Here, they are targeting two birds with one stone; on one side they are making pollution-free products that will increase people's average age, and another side, they are supporting the helpless people of society.
Within a short period, Tunwal has gained significant popularity and has a huge customer base in different parts of India, now it plans to expand its wings to cover the wider part of the country.
Tunwal is targeting to expand its business with the target to convert all gasoline vehicles with Tunwal's electric pollution-free vehicles by producing 1000 pieces per month.
Further Amit Kumar added, "As per the support received from the government for green India through no pollution electric vehicles and customers review on our product will achieve the status required in less than 5 years" talking about the five-year growth strategy of the company.
"We will not stop until all vehicles on the road are Tunwal's electric", wraps upJhumarmal Tunwal.
