Market research is the systematic process of collecting, analyzing, and interpreting information about a target market, including consumers and competitors. It helps businesses make informed decisions, identify market opportunities, and develop effective marketing strategies.
Various methods, such as surveys, focus groups, interviews, and data analysis, are used to conduct market research. This process is crucial for businesses as it provides insights into the target audience's behavior, enabling companies to improve products, enhance user experiences, and create successful marketing campaigns.
However, conducting in-depth market research can be time-consuming and resource-intensive for many companies. As a result, businesses often outsource this task to specialized market research firms. Australia is home to several top-tier market research companies that provide invaluable insights to businesses looking to gain a competitive edge.
Below is a list of the top market research companies in Australia, each known for its expertise and unique approach to market intelligence.
D&M Research is an independent full-service boutique agency based in Sydney. The firm provides high-quality, tailored market research services, offering end-to-end solutions to clients across various industries. Established in 1994, the company is led by CEO Mohammad A. Millwala and has earned a strong reputation for delivering actionable insights.
Located in Victoria, Derham Insights Research is a trusted name in the Australian market research sector. The firm specializes in providing timely and cost-effective research-based insights, helping clients strengthen their ROI. Led by CEO Philip Derham, the company has extensive experience in finance, retail, media, and communications.
Founded in 2010, Fiftyfive5 has offices in Sydney, Melbourne, Canberra, Auckland, and Singapore. The firm works with top global brands, offering a range of research services, including customer experience monitoring, data visualization, and advanced analytics. Under the leadership of CEO Mark Sundquist, Fiftyfive5 has built a reputation for delivering deep, commercially impactful insights.
Lamppost Insights is a research and brand consultancy firm based in Potomac, Maryland, but with strong operations in Australia. The company provides customized research solutions with a focus on consumer behavior and brand positioning. CEO Steve Pagan leads the team in offering insights that drive impactful business decisions.
HumanListening is a Melbourne-based AI-powered market research firm that specializes in conversational AI-driven surveys. The company helps businesses gain deep consumer insights by automating interactions and collecting real-time data. CEO Chris Barry and his team have built an industry-grade insights platform that enhances market research efficiency.
Forethought is a global market research firm with offices in Australia and New York. It specializes in brand strategy, customer experience, and marketing analytics. Known for its innovative research methods, Forethought has received multiple industry awards, including the ARF David Ogilvy Awards. The company is a leader in both B2B and B2C market research.
Established in 1994, Susan Bell Research focuses on qualitative and quantitative research, particularly in the retirement and financial services sectors. Based in Australia, the firm collaborates with research agencies across the UK and Europe. CEO Susan Bell leads a team of experts in designing customized research solutions.
Founded in 2010, JWS Research is an independent, privately owned firm specializing in strategic market research. With a strong senior research team, the firm delivers insights to government agencies, businesses, and media organizations. CEO John Scales ensures that the company remains a trusted name in Australian public opinion and consumer research.
With over 25 years of experience, AMR is one of Australia's leading market research agencies. Established in 1986, the company focuses on customer experience, brand positioning, and market segmentation. CEO Herbert Höckel leads a team that combines global expertise with local market knowledge to deliver high-quality research solutions.
GfK, headquartered in North Sydney, is one of the oldest and most respected market research firms in the world. Founded in 1934, the company provides insights across consumer goods, retail, media, and technology sectors. CEO Peter Feld leads a team of over 13,000 market research experts who leverage data science and innovative technology to deliver actionable insights.
Market research is an essential tool for businesses seeking to understand customer behavior, market trends, and competitive landscapes. With more than 3,400 market research companies worldwide, the industry continues to grow rapidly, surpassing a valuation of $76.4 billion in 2021.
The top market research companies in Australia listed above offer world-class insights and data-driven strategies, helping businesses achieve their goals efficiently. Whether you are a startup looking for consumer insights or a multinational corporation aiming to refine your market strategy, these firms can provide the expertise you need to succeed.