Market research is essential for understanding consumer behavior, identifying trends, and making informed business decisions. It involves systematically collecting and analyzing data related to consumers, competitors, and the market. Many companies either conduct this research in-house or outsource it to specialized market research firms.
The demand for third-party market research companies has surged, as businesses seek expert insights to make data-driven decisions. These companies help businesses avoid investing in the wrong markets and ensure they allocate resources efficiently.
Identifies business challenges and market trends
Helps discover new opportunities for expansion
Enhances customer understanding and satisfaction
Conducts comparative analysis with competitors
Develops effective business strategies
Supports well-informed decision-making
Increases sales and business growth
To help businesses find the right partner, we have compiled a list of the top 10 market research companies in the USA.
Founded in 1923 by Arthur C. Nielsen Sr., Nielsen is one of the oldest and most reputable market research firms. With expertise in media, customer insights, retail sales, and market analysis, Nielsen helps businesses gain a competitive edge.
Specialized Services:
Electronic television audience measurement
Advertising monitoring
Research and analysis
Consumer behavior insights
Audience measurement
Founded in 2013 by Gary Ellis, Remesh is a New York-based firm specializing in AI-driven market research. It enables businesses to engage with thousands of consumers simultaneously and extract key insights from interactions and feedback.
Specialized Services:
Ad testing
Concept testing
Packaging testing
Consumer insights
Employee experience and engagement
Shelf placement testing
Suzy, founded in 2017 by Matt Britton, is a global market research company offering real-time consumer insights. Their software, Suzy, provides instant market research reports and data analysis.
Specialized Services:
Concept testing
Consumer profiling
Competitive analysis
Shopper insights
UX research
Pollfish is a modern AI-powered market research platform based in New York. Founded in 2013, it provides businesses with real-time insights from over 250 million consumers worldwide.
Specialized Services:
Brand awareness analysis
Advertising testing
Product concept testing
Brand diagnostics
Established in 1975, Ipsos is a global market research firm with offices in the USA, India, and Paris. They offer customized solutions using cutting-edge research methodologies.
Specialized Services:
Mystery shopping
Brand health research
UX research
Social intelligence analysis
Creative development and assessment
Founded in 2012 and based in Alexandria, Virginia, Bixa specializes in youth and UX research. The firm is known for its quick turnaround time and expert-led studies.
Specialized Services:
In-depth interviews
Customer surveys
Usability testing
Website and app reviews
Team training and coaching
Founded in 1963 and headquartered in Rockville, Westat specializes in statistical analysis for technology and health industries. They provide in-depth market insights through advanced analytical tools.
Specialized Services:
Custom research
Clinical trials
Behavioral health research
Market trend analysis
Antedote, a San Francisco-based innovation consulting firm, combines data science with qualitative and quantitative research to provide strategic market insights.
Specialized Services:
Brand positioning
Concept crafting
Price and proposition optimization
Product development
Workshop facilitation
Founded in 2010 and based in Miami, Ascendant specializes in competitive intelligence, consumer insights, and market feasibility studies.
Specialized Services:
White-label research
Product market research
Market opportunity evaluation
Employee experience analysis
Consumer behavior research
Founded in 1940 and headquartered in Plano, Texas, Dynata offers market research solutions with a respondent base of 125 million across 58 countries.
Specialized Services:
Creative testing
Digital ethnography
Online research panels
Brand performance tracking
Market research plays a crucial role in business growth. Selecting the right market research agency is vital for obtaining actionable insights and making data-driven decisions. We hope this article helps you find the right partner for your business needs.