Steelbird Group

Steelbird Group
Steelbird Group

Steelbird Group

Steelbird Group was founded in 1964 by Mr. Subhash Kapur. The company initially launched with an investment of Rs. 3,000, has grown into a formidable conglomerate with a staggering worth of 1,500 crore rupees.

As the pioneer in introducing helmets to India, the company initially produced 3,000 helmets per month through its flagship entity, Steelbird Hi-Tech India Ltd. (SBHT). Presently, it stands as the largest helmet manufacturer in Asia, equipped with six state-of-the-art facilities boasting a combined manufacturing capacity of 18,000 helmets per day. Steelbird helmets are distributed worldwide.

With over 45 years of experience, Steelbird has more than 5 offices supported by over 2000 well-trained staff and an impressive clientele. Steelbird Group is India's fastest-growing business conglomerate with interests in Helmets, Retail, Automobile parts, Entertainment, Motoring, sports etc.

Steelbird Group, one of India's most trusted brands, is a name with a long history of making and selling helmets that has now powered into new ventures.

This trust extends to a series of products and services that cover diverse segments – from cutting-edge products to services. Over the years, our identity has evolved with our ventures, adapting to changing global dynamics.

Bird Group has ventured into new businesses such as the e-commerce site and high-end brand Ignyte Riding Gears, tapping the global market for biker's suits, globes, jackets, etc.

Steelbird Entertainment and Steelbird Motorsports have implemented a successful franchising model, establishing approximately 35 exclusive Steelbird Rider shops across Asia.

This 1500 crore group is headquartered in New Delhi, India. It believes in constantly innovating with its customers' needs in mind. "Innovation that we believe will help to be the inspiration to raise the standards of service excellence."

Due to their unwavering commitment to quality, enduring dedication, and astute business acumen, the Steelbird Group's diverse range of offerings has become the preferred choice not only across India but also on the international stage.

To ensure quality without compromise, there is continuous upgradation of technology and processes. With already 3 Helmet Plants in Baddi (Himachal Pradesh) SBHT is setting up a Plant in Rajasthan in 16 laces square feet with 8 laces built-up area and planning for investment of Rs. 170 Crores for this expansion project.

With its state-of-the-art installed capacity, cutting-edge machinery, and innovative product launches across various segments such as Steelbird Air, Ares, Ignyte (a top-end brand), and Kukka (a renowned French helmet brand), the company anticipated its annual revenue to surge, potentially doubling to 500 Crores by 2018.

Steelbird Group has emerged as a focused corporation, leveraging its knowledge, leadership and operations to add lasting value for its stakeholders and investors.

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Mr. Rajeev Kapur – An Ingenious personality behind Steelbird

"A visionary leader doesn't look at what it is, rather he looks at what it could be."

Every industry has given some trendsetting leaders, who are also known as game changers.

Therefore, when it comes to an unconventional sector like helmet manufacturing, Mr. Rajeev Kapur is one such personality who has made helmets a fashion statement and is one of the largest helmet manufacturers in Asia with 6 plants and 18000 helmets a day.

The way he has taken his family business is a riveting story of success. Mr. Kapur, the managing director of Steelbird group, started his journey in the corporate world a long time back.

At the early age of 20, when all the other boys seems to be too intimidated by their hobbies and are usually geared up to begin their fun and relaxed college life, Mr. Kapur stepped into the Business World.

"It is said that those who dare to fail greatly can even achieve greatly." Mr. Kapur has even been through the phase of insolvency but nothing could stop this young man. His failure actually acted as a pillar to success. He then never looked back then.

At a very young age, he took market by the storm. All this happened because his dreams were not mere hallucinations. He is a man with myriad visions.  

A lot can be sung in his praise. In spite of being busy with his work, he never gave up on his interests. His love of music led him to venture into the entertainment industry.  It contrived to the outset of steelbird entertainment.

​Rajeev's father Mr. Subash Kapur had laid the foundation of Steelbird 50 years back as a small auto component unit, and later he started manufacturing helmets. Then, the uncanny knack was passed to next generation, and Mr. Rajeev Kapur took the market.​

In less than 2 years, Mr. Rajeev Kapur took the steelbird name to many countries around the Globe. The efforts of Steelbird and its name in the Asian Region also resulted in an Italian collaboration with BIEFFE, the world's no.1 company in helmets.  

Rajeev senses a huge opportunity in Helmets, and he set up a hi-tech facility for making helmets in Baddi Himachal Pradesh with a robotic visor manufacturing unit.

Steelbird helmet changed the perception of helmets it used to be, and it started emerging as a brand of repute not just in domestic but overseas markets as well.

Under the able stewardship of Mr. Rajeev Kapur, the company has not only made its name famous in the production of helmets but has also shown various interests in retail, automobile parts, entertainment, motor sports, etc. ​

Not only on the manufacturing side, but Mr. Rajeev Kapur has given his priority to R & D. Hence, today Steelbird has state of a art R & D centre dedicated in bringing innovation, style and safety factors in today's helmets.

His round-the-clock dedication and quench for knowledge have made him highly successful. It is evident from the fact that after capturing the helmet industry, the next pipeline for Mr. Kapur is riding gear, that is, biker suits, gloves, jackets, etc., for overseas as well as domestic consumption.

Mr. Rajeev Kapur took the market by the storm at very young age of 20. His hard work has led to the splendid success of the company. It is the fruits of Steelbird R &D that they have designed and developed India's first carbon fibre helmets.​

Besides helmets, he has a passion for off-roading and music. His 3 video albums have already hit the market, and soon, Steelbird Motorsports is gearing up for its first debut motor sporting event

They have a way to go, and the sky is the limit for such a person and his company.

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