HottestDigital Marketing Trends in the year 2020
"Changeis the law of life, and those who look only to the past or present will missthe future." a famous quote by John F. Kennedy. Forevery online marketer, change is not just the law of life but also the law ofsuccess. Without a keen eye on the future and thoughtful application offorward-thinking strategies, a marketer cannot address the rapidly changingneeds of a customer and stay on top of digital marketing trends.
Keepingthe quote of President Kennedy in mind, we move in the year 2020 and showcasefour important digital marketing trends that every online marketer should workon:
This isthe first digital marketing trend of 2020 that every marketer should know.Conversational marketing is the model for engaging customers in real-time,capturing their needs and offering them the solutions. It has taken the form oflive chat or inbound phone support but as the technology is getting advanced itis quickly moving in the direction of chatbots, artificial intelligence (AI)and machine learning (ML).
In thisworld where everything and everyone is connected with the internet, consumershave fit in with the fast-paced living, instant interactivity andpersonalization. These customer behaviours conflict with many traditionalmarketing strategies. According to the 2019 State of Conversational Marketing,almost 42 per cent of the internet users expect a response within 5 seconds andaround 36 per cent of them expect a response in less than 5 minutes.
This iswhy conversational marketing is important because a customer needs a quick andeasy response regardless of the brand. This fact highlights the need for auseful and reliable conversational marketing tool that enables a team to bothautomate responses and keep customers happy. In 2020, we expect to see more andmore companies leverage conversational marketing tools, to meet the needs oftheir customers and keep up with digital marketing trends.
We havebeen listening about artificial intelligence and machine learning for yearsnow. The way companies are collecting data of their potential customers,parsing through relevant information, enriching it, and then packaging the datafor sales and marketing teams has become discouraging.
Therate at which we can process information, identify patterns, interpret digitalmarketing trends and make sound recommendations is getting more difficult, butthese tasks can be more manageable. From leads to person's insights andcustomer divisions, artificial intelligence can make the consumption of datamore smooth and easy. In the future, marketing technologies (mar-tech) willintegrate with AI and ML; they will help marketers to understand the globalmarket and this is going to be the next big digital marketing trend in2020.
It is away for brands to drive harmony by creating spaces for people to discuss sharedinterests, answer common questions, and build relationships. Well, communitieshave always been there but why it is a major digital marketing trend in 2020?
Peopleare craving community now more than ever. Social media groups, meet-ups andonline forums. The world is looking for like-minded individuals they can trust.As marketers, building a strong community that allows people to achieve thisobjective is not an easy task. With patience, dedication, and a commitment tocustomer-centricity, community marketing will enable strong bonds and bigpayoffs for your brand in 2020.
Thismight be the most important part of the digital marketing trend in 2020. TheGeneral Data Protection Regulation (GDPR) and California's Consumer Privacy Act(CCPA) have talked about the importance of managing customers details forbusinesses. So, while using cookies while advertising their products orservices, every marketer needs to needs to think carefully.
Themain question here is how a marketer should address this change? To comply withnew regulations, we expect to see an increasing number of marketers prioritizeprivacy. All the marketers use privacy as a tool that helps them to put theircustomers at the centre of everything they do. In addition to rethinkingdata management, we also expect marketers and mar-tech companies to look foralternatives to the 'tried and true' usage of tracking cookies.
Toanticipate the 'crumbling cookie,' the Interactive Advertising Bureau (IAB)formed a working group of technical experts to rethink data transparency andprivacy controls in the year 2014. The product of these discussions hasprompted investment into things like advertising IDs and 3rd Party softwaresolutions that include device-based statistical identification and universallogin.
BottomLine – Marketer's Vision
Forecastingthe industry is all about finding the perfect balance between art and science.Therefore, it's crucial to keep in mind the digital marketing trends mentionedabove. As marketers, you are excited to engage these digital marketing trendsand unlock opportunities in 2020. Based on some of the exciting advancementshappening around us, it's safe to say that the future is something we don'twant to miss out.