Puja Bhardwaj || Startupcity Magazine
So you wish to market your brand on Instagram and flourish your business?
With 800 million monthly active users, Instagram is one of themost powerful social networks. It is a prime place to promote a brand, connectwith customers, and reach new people within the target market.
It is no secret that your business must be active on Instagram toreach potential customers from every corner of the world. If you wish toenhance your Instagram marketing, increase your following on a steady andconsistent basis. After all, the morepeople come in your contact and follow you on Instagram, the larger youraudience will be for your branding.
Everyoneelse is doing it, but the question is: can your business grow? And how?
Here we will talk about some amazing tips you can use to marketyour business on Instagram – starting with the one strategy that I assured thatit will help you get more followers, engage your fanbase, and drive salesthrough Instagram.
OPTIMIZEYOUR INSTAGRAM ACCOUNT
If you wish to fascinate more and more audience, create acompelling bio, attractive profile picture and a connected website that drivesto your homepage. This is the first step you need to take to set up for youraccount but it's also one of the first things people look at before deciding tofollow you or not.
FOLLOWINDUSTRY RELATED ACCOUNTS
Follow the brands, media companies or people working in the sameindustry. They are already usingInstagram and you may get some inspiration from them. Don't just follow butcreate interaction by pressing like or leaving a comment. You may get followback and the most important, your brand will come into the limelight.
TAKEBENEFITS FROM THE FREE INSTAGRAM TOOLS
Instagram offers a variety of options to business profiles likecontact options, access to analytics, Insights, giving users access toimpression and engagement data. If you use your Instagram account for yourbusiness, convert it into a business profile to take advantage of theseoptions. The more you understand about its features, the more you improve yourengagement.
Hashtags are used on Instagram as a way of finding new photos andnew people to follow. Thousands of hashtags are shared on Instagram daily.Check the pictures posted by influencers in your niche and the hashtags. Trythese hashtags in your post.
CROSS-PROMOTEON OTHER SOCIAL MEDIA CHANNELS
You may already have followers on Facebook, Twitter, LinkedIn, andother social platforms. Why don't you use this fan base in promoting yourmarketing on Instagram? These people know you and trust you so, invite them tofollow you on Instagram as well. Cross-promotion is one of the most effectivetechniques to generate more exposure to Instagram content. It supports you toenhance your brand image and bring down the cost of creating new content.
NEVEROVERWHELM YOUR AUDIENCE
Post regularly to make your brand stays relevant, but don't postso frequently that you overwhelm your followers. If they feel you areconstantly in their face, they may unfollow you. Initially, it would be betterto post twice daily, alternating times of the day to find out when your highestengagement occurs. After some time, experiment with more and fewer posts perday, really paying attention to engagement. Once you find your sweet spot, thework doesn't stop — as your following raise you will have to adjust.