Tarsan MVAS Private Limited: Revolutionizing the advertisement industry with technology
Mobile advertising Industry is developing on a geometric progression, the advertising world is not the same what it was a few years back. Though advertising is quite an ancient phenomenon, its subset mobile advertising is quite modern or rather post-modern phenomenon. With the introduction of second-generation telecom network in Finland, the mobile advertising saw vertiginous growth in this sector. According to a report by Statista.com, the total global spending on the advertising is going to cross 600 billion US$ by 2020. Another report by a research firm Berg Insight forecasted that the global mobile advertising market is expected to grow at the compound annual growth rate of 43%. Another report by Statista.com indicated that global mobile digital advertising spending would reach 250 billion by 2020. Now with fourth, fifth, sixth and so on generation network coming into the picture, some experts optimistically argue that the total revenue generated by the non-traditional advertising industry will then surpass the revenues generated by television advertising industry in coming future. Looking forward to tapping opportunities in this perpetual growing market, Tarun Nayyar entered the market as Founder and CEO of Tarsan MVAS Private Ltd. in 2012 to fulfill his age-old dream of owning a self-made business and creating an empire to establish a legacy of his own.
Emerging out as a differentiator
Area of Expertise
Tarsan is a performance-based mobile media agency catering to top notch clientele and renders performance & branding campaign and SMS/email/voice/solutions. It pioneers in the execution of marketing plan via mobile.
Tarsan being a tech based digital advertising company works on cutting-edge servers and deploys the latest technologies to develop solutions for complex business problems. Since its advent, the brand has anchored its position as a quality advertising partner. Tarsan is touching its clients' global audience every day through its expertise in In-App Ads, SMS, Emails & Notifications medium in Native/Non-Native, Rich/Static, Interactive/Non-Intrusive Banners, Popunder/Redirects, Videos & Text Formats to deliver the right information to customers through Performance-based (CPI / CPR / CPS / CPL / CPT) marketing.
Clients & Partners
Tarsan since inception boasts of adding esteemed corporate clients and partners like NDTV Convergnce, Walt Disney, Nazara, Bharti Airtel, JLL, Apollo Munich Insurance Co Ltd., Cyber Agent, FSN, Lava, M&C Saatchi Performance and other retail customers who have contributed to the company's growth.
The Road Ahead
The brain behind the brand
Promoter & Founder
Tarun Nayyar, a Power Electronics engineer from Nagpur University and a management graduate from Fore School of Management is a multi-lingual speaker, passionate and freedom and liberty loving person. He started his career in 2001 with Eicher Motors Ltd. as an Assistant manager and left the employee world as Vice-President and Zonal Business Head- North & East, SME Business Banking at DhanLaxmi Bank.
With over 15 years of experience in Marketing across domains, gives tremendous leverage in bridging the gap between advertiser and their goals. A competent engineer, with strong product knowledge in organization and product design, has become the backbone of Tarsan.
He has an ardent belief in the entrepreneurial spirit, quick learner and believes in the Aristotelian way of learning by observing people around him and meeting people from different industries, attending seminars, and exhibitions. Incorporation of Tarsan MVAS Pvt. Ltd. helped Tarun in maintaining his freedom and the non-conformist nature on his terms.
Business leader's advice for the youth in the business environment
Tarun alarms the youth about the bane of procrastination. He advises everyone to try a stint at business and to start as early as possible in life. Youth that contemplates doing the business should not waste time thinking about whether to start or not. To be an entrepreneur one must think positive, believe in self and should have the patience to wait for the results. One should be flexible in accepting the changes. Whatever projections one makes on an excel sheet, be prepared for 30% of those projections will exist in praxis. To remain relevant, the investment in people and technology should be the priority.