Videos that Promote Your Product Through Stories Using Animations and Creative Designs

Explaining your product to the customer in a face-to-face interaction provides an opportunity to address any doubts or concerns they may have before making a purchase. It also allows them to ask questions if they are still undecided about buying.

When we are talking about online video marketing, then it will be quite difficult to educate the customer about the concept or product and convince them to buy the product.

This difficult work is started by the enthusiastic team from Coimbatore who is helping the corporation to promote their product in the video format. The Startup City Magazine had a good discussion with great entrepreneurs who are working very hard to make their clients happy and satisfied.

Here is Edited Excerpts:

Could you please provide a concise overview of yourself and the co-founders, including their full names, ages, hometowns, and educational/professional backgrounds?

Gopala Krishnan (Director of Sales) – 30, Coimbatore, BE (Computer Science) – Kumaraguru College of Technology. –

UdhayaKrishna (Director of Production) – 26, Coimbatore, BE (Electronics and communication) – Karpagam University

Santhosh -26 (Director of Marketing), Coimbatore, BE (Electronics and communication) – SNS College of Technology

Anilkumar (CEO) – 26, Coimbatore, – BE (Electronics and communication) – SNS College of Technology

A short introduction to the rest of your team. 

Please find the team description in this link: http://www.mypromovideos.com/team

How did MPV come about? What exactly does it do?

We simplify information through stories using animations and creative designs.

Storytelling is our strength. Right from our college days, we used to create a lot of videos that were appreciated by our friends and staff. Meanwhile, Gopal was doing a part-time online business and he was learning about online marketing while working in a reputed IT firm.

He found that there is a great demand for video content creation. Gopal gave us the idea that we can get projects through internet marketing forums and freelance sites.

Under the guidance of Gopal, we four formed a team. We created a set of three video templates that can be edited and duplicated easily and sold them online.

When we started we were just doing freelancing work and after-effects video template creation and editing business. We did all kinds of videos back then. We even created a video product that helped many to create their videos.

While freelancing we found that the animated explainer videos are in great demand and not many are doing it properly. That was the most significant pivot point in our story. We thought we could provide world-class quality videos at affordable rates.

From then on our focus shifted completely towards animated explainer videos. From being just an outsourcing company we started to become a brand. I have to mention Udhay and Santhosh who are the guardians of our branding and marketing respectively.

We started getting the attention of big startups and enterprises. We started to build a team with a strong culture. Today our strength is our team and they played a major role in making this company a one-crore turnover company in the last financial year.

Total number of videos you have made so far. Could you explain a few of them, the best of the lot probably? 

We have done more than 130 videos and still counting. We give our best to all of our videos but still here are some of the videos which got us a lot of attention.

Fresh desk: Freshdesk is one of India's leading SAAS product startups based out of Chennai. This is one of the initial sets of videos we created. The video we created for them was rated as one of the top 5 rising startup videos globally.

Webengage: Webengage is again a leading SAAS product startup based out of Mumbai. We tried to create not only a product demo video but a brand video that can help the startup in its branding. This video is still one of our favorites though it was created a couple of years back.

Flipkart: Flipkart – Payzippy video is one of the major breaking points in our carrier. After this video, the industry leaders started trusting us and started creating their explainer videos with us.

Who are your clients so far and what have you made for each of them? (Please give a detailed list).

• HCL

• Flipkart

• Ogilvy

• Webchutney

• Freshdesk

• Webengage

Have you partnered with any group, organization, or institution? If yes, when and for what? 

We have partnered with a social startup called Menstrupedia to create awareness of women's hygiene during their menstruation.

Tell us the entire process of making a video, from the first meeting with the client to the final promotion of the video. 

We have a very detailed and foolproof process that we developed over the years. This helps us to keep the consistency in the quality and at the same time to save a lot of time in production. Here it goes.

Script: After we get a creative brief from you, we gear up to start on the script. When writing a script, we keep in mind the message we want to be conveyed, the style of the video, and the time duration of the proposed video.

We craft a script that is to the point and effective. We ensure that the script directly speaks to your audience. We move on to the next stage only if you are 100% satisfied with the script.

Voiceover: We recommend to you the most suitable voiceover artist from our pool of extremely talented voiceover artists. If you have a particular artist in mind, we can work closely with them too. What matters most is that the result should be to your satisfaction.

Storyboard: This stage is directly related to the script. The script is visually represented in a storyboard- very much like a black and white comic book- so that you get a clear idea of how the animation will look.

All the key moments, the characters, the assets, etc are covered in the storyboard, which comes with a visual description to give you a better understanding. Once you approve the storyboard, we start creating style frames.

Style frames: We use the characters and assets from some of the key scenes and present them in a digital format- like a snapshot of the video to ensure that we have exactly captured the video elements to your liking. The color schemes, the textures, and the look and feel of the video can be determined from this.

Animation: Once the style frames are approved, we start with the most important stage of animation. Our animators start bringing the video to life.

Our animation process is the perfect union of arts and science, where the latest software, in the hands of highly gifted animators, guarantees that you get the best video.

Throughout the process of animation, you are consulted so you can rest assured that the animation is progressing along the path you desire.

Sound Design: Apt sound effects and music are now mixed into your animation- they are like the icing on the cake. They add to the final charm of the video and are chosen to exactly match your video. Here also we give weightage to your opinion.

Delivery: If you like the video and "OK" it, we make it suitable for the web and deliver it to you. If you want to embed it in YouTube or any other site, we can give you format options.

Any plans to foray into 3D videos? 

We are already doing 3D videos. There is no restriction that we are limited only to a certain style. We use different styles for different videos based on the need and the budget of the video. Here is a link to our 3D video —> http://youtu.be/iLRsdOvq7H8

Are there other companies like MPV in India or abroad? If yes, how different is MPV from them?

There are many companies now creating explainer videos all over the globe. To name a few global competitors Epipheos, Grumomedia, Switch video, etc. All are doing a very excellent job. We try to be original to our thoughts and keep the quality consistent. Our videos not only sell their product but it will also become their brand identity.

Talking about startups, there are lots of businesses that have come up in Coimbatore. Is there any kind of business that you feel won't suit the idea of having explainer videos? If yes, why do you think so?

Let's put it this way. Animation is a medium like white paper. Through this, you can communicate any message or information you want to convey. Every business needs to sell its idea, USP, the process, and the list goes. The need varies, but the basic need for communicating the information effectively is something very essential for all businesses.

What is the average duration of all your videos? Is it a conscious decision to keep them short? 

Yes. The average duration is 90 seconds.

Your best experience so far when it comes to your clients- any particular standout feedback that you cannot forget? 

I'd like to maintain modesty, but the reality is that our entire team and our work receive immense praise from all our clients. We put our full effort into every video we produce, leading to consistently high satisfaction levels among our clients.

In fact, during my recent conversation with Avlesh, the CEO of Web Engage, he expressed that partnering with us was one of the best decisions he made in his startup journey.