HULLADEK RECYCLING, COMPREHENSIVESERVICES OF E-WASTE MANAGEMENT SYSTEM FOR A SUSTAINABLE ENVIRONMENT
"Don't expect resultsequivalent and timely to your efforts, things will happen and good things taketime to happen"
Nandan Mall
If you have travelled to Kolkata or plan on doing so, you'll realize howbig of a concern litter and its management is in this city. The existence ofwaste disposal bins a few steps away hasn't been a reason enough for the localsto utilize the same.
The need for someone to fix this very weakness of the society had becomecritically essential before the situation turned dreadful. Headquartered inKolkata, Hulladek Recycling Private Limited was founded in 2015 by theenvironmentally aware millennial, Nandan Mall to fulfil his childhood dream ofworking towards E-waste management with a mission to make this world a greenerand sustainable place to live.
THE MAN WHO PAINTED THE IDEA 'GREEN'
Mr. Nandan Mall, Founder &CEO, Hulladek Recycling Private Limited is a third-generation entrepreneurcurrently working on developing eastern India's first e-waste recycling unit.He received his Bachelor of Commerce from St. Xavier's College, Kolkata andeventually earned his spot as a Business development manager at NIIT Kolkata.Numerous roles of leadership throughout his life have proved his ability toinspire. At 28, he is perhaps the youngest entrepreneur in this field. He haswon the "National Green Future Leadership Award" in the year 2017, 2018, 2019.
In 2012, after the law on E-Waste Management was introduced and thecountry was slowly and steadily adapting the same, Nandan decided this was theright time to exercise his collective knowledge he gained working withrecyclers across the country as a sourcing agent
COMPANY AND ITS OPERATIONS
The company is authorized and licensed by the Central Pollution ControlBoard, for safe collection, transportation, segregation and disposal of e-wasteunder the E-Waste (Management) Amendment Rules, 2018.
"We function as a PRO(Producer Responsibility Organisation) to facilitate the needs of producers,importers, and manufacturers and help them comply with the rules of the land.At first, a prospective lead is generated and our associates (sourcingdepartment) approach them. An appointment is confirmed, an agreement is signedby both the parties. After entering into a binding agreement, a date is fixedfor collection of the materials from the site" added Nandan.
THE COLLECTION ANDPROCESSING
A container vehicle is sent for the lifting of the E-waste along withwhatever manpower may be required wearing all necessary PPEs.
This helps in reducing the carbon foot-prints; all this is made possibleby the use of the latest technology and highly skilled professionals in therecycling process.
MAJOR OFFERINGS
Hulladek collects and channelizes e-waste from different organizationsand individuals and also maintains relevant documents as specified and expectedby the 'Central pollution Control Board'. Electronics contain plastic, toxicmetals and other chemicals that are harmful to the environment and pollutessoil, air, and water if dumped in the open or handled by unauthorizedsectors.
Nandan asserts, "We collect theseelectronics and electrical and channelize it to our recycling partners who areauthorized to dispose of it correctly. To date, we have channelized around 1 millionKg of e-waste for recycling and are working towards achieving a greener and asustainable place to live in."
HICCUPS ON THE WAY
The concept of Electronic Waste in itself is something that not manypeople are aware of. It took a lot of effort and consistent persuasion for thecompany to convince people to join hands and bring this idea into reality.Raising capital was also a challenge for the company. With the support offriends and family, Nandan managed to bring the idea into reality in 2015 byinitially kicking off as a collection centre of e-waste and then eventuallygrowing into a full-fledged 'Producer responsibility Organisation' today.
"Our customers are manufacturers,retailers, consumers and bulk consumers of Electronic and Electrical productsincluding government and private organizations. Our services are also availedby individuals and households on a daily basis. Any individual or organizationusing/dealing with electronics are our potential customers. We provide end toend service in our domain and make sure to maintain the standard of ourservices. This is what helps us build a successful customer base" Nandan emphasizes.
THE DRIVING FORCE
The young CEO feels that waste management has always been a cause ofconcern in our country. People tend to litter the roads even with dustbinsaround them so bringing recycling into everyday lives is more an inspirationaljob than business for him.
Hulladek is currently working towards expansion through collectioncenters by making channel partners in the Eastern states of India. They arerapidly expanding via channel partners in the Eastern and North-Eastern statesof India. Such associations will not only help the company expand its business,but will also create awareness regarding the ill effects of improper disposalof e-waste and would provide a solution for the same. Thus, it will help themto take a step further towards their mission of making a greener andsustainable place to live.
Nandan further states, "We havealso forayed into consultancy services concerning government certification likeBIS and are planning to cover more such certifications through our consultancywing in the future."
FEATHERS IN THE CAP
The immensely talented Hulladek team with immense pleasure shares thatit has achieved 383% of growth since the year of inception. The contribution oftheir clients and the employees has made it possible for the company to collectmore than 6, 00,000 kgs of e-waste till the last year. From being a start-up inthe city of Kolkata, today they are a major service provider in Eastern Indiaand also extend their services on a PAN India basis.
They are currently working with more than 1000 clients and also have 100+contract clients and branch offices via the channel partners in eight otherstates of India. In addition to that, recently, in June 2019 HulladekRecycling Private Limited launched its collection centre/branch office inassociation with JUSCO( A TATA enterprise) in Jamshedpur, Jharkhand.
Nandan wraps saying, "We conductawareness seminars among schools, colleges, and residential complexes regularlyand have conducted more than 500 such sessions to date.We plan to double the figure by the end of 2020. We look forward to achievingtargets and reaching milestones."
