E-mail Marketing Hacks for Small Businesses
Is email marketing effective? As a small business owner, you might be asking yourself that very question. You've read countless stats and case studies that have supported the enormous growth companies can experience with email marketing, but you are yet to taste this success yourself.
Allyou have to do it to build an e-mail marketing strategy. Every first-time smallbusiness owner makes mistakes, but those can harm your business if they loseyou customers or sales. The below article is created to help you to skip thosemistakes. Instead of figuring it all out by hit and trial methods, we'veresearched 10 email marketing growth hacks that every startup and smallbusiness owner should use. These tips are easy to carry out and will drive thedesired results. Whatever your goal is be it higher open rate, click-throughrate, or more conversions these e-mail marketing hacks will always work.
Why do you need email marketing growth hacks?
Thefollowing hacks are well researched and will help any small business owners whohave low and no budget at all. This is why these hacks are important becausenot many start-ups have a lot of investment for growth, yet everyone wants moresales and revenue. These tips are particularly designed for the above-mentionedbusiness owners but anyone can use them as well.
Email Marketing Growth Hacks for SmallBusinesses
Beingthe owner of a small business means you have to perform many tasks by yourself.You're probably in the process of hiring a well-rounded staff, but you're notquite there yet. This is why email marketing automation can be such an asset toyour growing business. This hack will give you maximum results.
Whileyou will have to invest some money on a business email marketing software butit will pay back dividends with time. According to data, 64 per cent of themarketers use automated email tool. Withthe help of automated customer on-boarding and welcome sequences, you can takecare of your growing customer relationships. Automation can also help youpersonalize your emails, create templates for tailored messages, and sendemails around the clock.
Youhave enough to do right now to make sure your business succeeds. Emailmarketing automation is like another employee. It does a lot of important jobsfor you with little input needed on your part. It's time to have one for you.
Weknow that you are concerned with building an email list which is as big aspossible, so the thought of cutting anyone off your list is a surprise to you.But before we move forward, there is something that you should ask yourself. Doyou want 2000 people in your email list with only 500 of them interacting withyou or you want 700 people in your list and all of them are engaging with you?
Engagementand interaction are more important than the size of your email list. Thosenumbers doesn't guarantee anything so it is better to cut the dead weight. Youmight have a smaller, but you can ensure the people who receive your emailswant to receive them.
Well,there is a possibility that those dead customer might return so you can createa separate list for inactive emails. You can use automation to trim your emailsubscribers list. Alternately, you can give inactive users the option tounsubscribe themselves, but if they're not opening and reading your emails,they might not do that as well.
Socialmedia and email go hand in hand. Let's assume that you have a great followingon any of the social media platform so you can use that following to gain moreemail subscribers.
Youmight be wondering how? You can attract your audience by offering discounts orfreebies on social media that only your email subscribers can take advantageof. You can share parts of your most successful subscribers on Facebook,Twitter, and the like. This show people what they're missing out on by notsubscribing to your email list. You could even add an email list subscriptionbutton on your Facebook Business Page or Instagram account.
Thisworks vice versa as well, now let's say that you have a strong email list butyour following on social media is not that great. By ending your emails with arequest of following or liking your social pages, you could get more engagement.You can even make it easier for your readers to follow you on social media byadding share buttons for each platform you use.
Thisis the most effective way to get maximum conversion from an email. It's allabout your email subject line. We are aware that you already know how importantthe subject line is. It's your first and sometimes the only chance to make astellar impression on the reader. Personalization can be effective, as canemojis in some instances.
Here are some elements of greatsubject lines:
Almost60 per cent of the world's population check their mailbox right after waking upin the morning. Still, even before they've had their daily tea, most peoplewould notice a badly-formatted email that's not optimized for mobile.
Asthe majority of people accessing their emails on their smartphones, if yourmessages aren't mobile-optimized, you need to change that accordingly. Well, asmore than half of the population is using smartphones to check their emails butsome people are still using PCs. So the content should be optimized accordingto that as well.
Freestuffs are positively irresistible. It's hard to turn down a discount or freething. A solid coupon or discount could finally be enough to push thatpotential customer into checking out.
Evenif you don't have something as tantalizing as a product to sell, you can stillattract leads with a discount. You can even give a free e-book on any topicrelated to your customers. You just have to make sure the item you'rediscounting is
Itcan be scary to discount anything during your first few months as a smallbusiness owner. But if you have a product that has the potential to gainengagement then you should go for it.
Yourcustomers are always busy. If they open your email, what's going to motivatethem to read it through to the end? You can't always be offering things forfree or offering discount codes to get customers to the end
Soyou need to grab the attention of your reader as fast as you can, one of the bestway to do it is to tell them a story. Crafting a story like your favouritenovelist can get readers on the edge of their seat. Even if your content is alittle dull, spicing it up with storytelling will make your copy sing.
Youcan tell any story but make sure you include emotions to that as they allowyour reader to connect with your "characters."
Let'sassume that, you write about your struggles to become a small business owner.You can talk about your struggle and disappointments in your journey until youfinally opened the doors of your own company. Then you can talk about yourfeelings of triumph and excitement.
Peoplewant to read about real people. If you give your audience something interestingto read, not only will they hang on your every word, but they will wait withbated breath until your next email.
Notall small businesses have a dramatic or interesting story, and that's okay. Ifyou don't quite have enough trials and burdens under your belt, you couldalways try a different option for email writing. We're talking about humour.
Now,humour is not for every kind of company, that's for sure. You must have to befunny. Otherwise, your emails could come across as brash and even offensive.Humour isn't something you can force, either. That means if you don't thinkit's in the cards for your company, then it's probably not in the cards.
Ifyou can harness the power of humour, a few funny stories or relatable storyinserted into your emails will not only get your subscribers reading, but they'llbe chuckling as well. This will also help you to increase engagement.
Wecan understand that you're a new company, and you don't want to turn people offby sending too many emails too often. Everyone has been attacked by that onecompany that doesn't know when to stop. What we do when those emails become toomuch? We unsubscribe or send the emails to the spam filter.
There'sa balance between sending too few and too many emails. Sending too infrequentlymakes people forget about you. Without regular emails, it becomes an out ofsight, out of mind situation. Sending emails too frequently can losesubscribers.
Manystats shows that sending two to four emails a month is best for smallbusinesses. Well, all these are just stats, in the end, we advise you to dowhat works for your audience. If they want more emails, then send more emails.If they want fewer, then send fewer.
Inall your email marketing efforts, have you stopped and thought about the potentialpower your email signature? By including links to your website, you cangenerate free traffic. Adding your phone number or other contact informationcould allow a customer to reach out. Including social buttons can boost yourfollower counts on your social media profiles.
Thebest part about the email signature is that it requires almost no effort onyour part at all. By adding some links and text to your signature, you canmarket without real marketing but still reap awesome benefits.
Ifyou are facing any issue with marketing than these 10 email marketing growthhacks will help you to gain an upper hand. We know you have a lot to do runninga small business, but it's worth taking the time to better your emailmarketing. You'll see more growth and thus more sales.