The growing phase of startups is one of the most fulfilling and challenging times for founders. This is the period where product-market fit is determined, calculating is abundant, and client bases arise to start producing important revenue streams.
With a failure rate still waiting for around 50% within the first four years, there is no golden ticket to progress when building a new business.
This article highlights the top five techniques to successfully scale your startup.
Initially, it is not possible to maintain a presence on all social media channels. So, start focusing on 2-3 platforms that you know are most popular with your target audience.
Developing your customer person means developing a complete profile of your typical customer. Then, figure out where this person hangs out on social media.
Now, you have your platform. Fix a schedule of your posts and stick to it. If you don't stick to your schedule and post at a fixed time, the number of followers on your site will drop and they will go for another resource.
The same thing applies to the website. Many businesses post fresh new content regularly on their homepages so that visitors are engaged and entertained right away.
Start conversations with your readers by asking questions or asking them to do something. And when you get answers and comments, keep the conversation going. Make sure to check your social media pages for feedback, comments, and questions and give an instant response.
As you have started, try to capture and intrigue your audience. Here, publishing quizzes, polls, and surveys can work great.
Try to incorporate humor in your site like "quote of the day" on Twitter, Instagram, or Facebook. When you feature customers in your posts, it increases engagement on your site.
No one is interested in reading your promotional content where you only talk about your brand. Try to focus on writing things that customers want to read.
Create a ratio of 80:20. 80% of what your readers are looking to read and 20% of what you can relate to your product or service like advertising sales, latest discounts, and offers, etc.
Headlines play a significant factor that deciding whether people will visit your site or not. A fascinating headline can make people click on your site while a weak headline can say your reader goodbye. If you are getting it tough to create a perfect headline, you can use headline generator tools available online.
Take care of the character limit of your headline.
Optimize it as much as possible.
Include keywords in your headline.
Apart from these techniques Startup Magazine is a growing platform for entrepreneurs. Here, you can share your journey, showcase your product and service and create good brand loyalty.
It does not only help you to create a wider reach to your potential customers but also provides a platform where your journey creates inspiration for emerging startups.
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