2020has started; the New Year brings many new and fresh growing strategies. You areexcited and geared up to achieve your goals. But then all the noise starts, Andyou get distracted from your vision.

Youknow the problem. You get excited about new things, like a new businessventure, early days of New Year.

Yousee someone's post on Facebook or Twitter. Someone in your group shared a newidea they are trying out and you get influenced. We get started with all ourenthusiasm… and then something happens.

Itis mainly found in entrepreneurs, they see opportunities everywhere. They tryto introduce an advanced solution to an old problem. They always pushthemselves to create something new that can change the world.

Asthis is one of the biggest strengths of any human being, it can also be thebiggest weakness. Those new ideas all too easily become shiny objects that holdus back from gaining the momentum we require to make a profitable and sustainablebusiness. 

Ifyou also get excited about this possibility to do something fun and unique.And, you feel like if you do not take action on a new idea, then you will losesomething. You are probably experiencing "shinyobject syndrome".

What is Shinyobject syndrome?

Shiny object syndrome has been identified as the tendency of entrepreneurs to startprojects based on ideas without properly assessing the long-term goals,feasibility, and sustainability of the projects that leads them to not completeanything.

Signs you may have this syndrome

  • You cannotfocus on just one idea
  • Youconstantly start new goals but never see them through to the end because youare busy jumping from one goal to the next
  • You getyourself saying yes to every opportunity
  • You have acollection of plug-in and tools, but you don't use them
  • You keepregistering new domain names and launching new websites, but you do not work onbuilding these sites

Itis a common occurrence among many entrepreneurs. We wish to be everything anddo it all that is not possible by the way. Still, Shiny object syndrome is a common struggle you will want toovercome this year. Avoid the shinyobject syndrome and focus on your specific goals and priorities first, hereare some tips that can help you throughout each workday:     

Limit Your Goals

Havingmultiple goals means you have to split your focus in many different directions,here the solution is to limit your goals. Ultimately, you run the risk ofoverworking yourself and getting distracted by the next goal.

Takesome time to find out what you want to do and set some clear visions. When youset one to three aims instead of ten, you will be able to give your 100% onthose three goals and not moving onto something else until you accomplish them.       

Give it Some Deep Thoughts

Don'tbe too quick to give into shiny objectsyndrome. When you involved soon, you find out everything that glitters is not gold.

Movingforward, learn to slow down before making any hasty decisions thinks about howa particular idea would affect my time, my business, and align with my ultimategoal.

Focus on Just in Time Learning

Whenyou lack a clear focus in your business strategy, you easily get caught up intothe traps of Just In Case Learning. It mainly happens when your day-to-dayactions in your business are not based on a strategic plan but instead is basedon the latest tip, trick or tactic posted on Instagram.

Ithappens when you find yourself buying eBooks, which collect dust on your iPad,and courses that sound amazing but, you never get past the first lesson. Justin Time Learning would support you to focus on learning what you need right nowto implement the current focus in your business.

Keep Customer in Your Focus Every Time

Thesuccess of any business begins with customers, so initially, before moving onany idea, put yourself in your customers' shoes. The thing about the additionaladvantages that your customer will get from your new project.

Maybeyour latest innovation can save their time, effort or money in some way. Keepthis always in mind that doing things that please your customers is a waste oftime if it does not add value.  

Reward Yourself for Finishing any Work

Oneclever way to avoid distractions is by rewarding yourself for finishing aproject. You can avoid shiny objectsyndrome after finding a way to resist distractions.

For example, maybe you want to take a vacation somewhere this year but need to complete a major project in your business. Tell yourself that you can start researching and planning for the trip once you finish the project. It actually works!

Thesepractices see so easy, but they are incredibly powerful especially when youhold yourself accountable. It is very common to envision that each new conceptis the best concept ever. But do not fall into the time and energy trap of shiny object syndrome.

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