Shyam Sundar Bhagat, a pioneer in thefield of response management, fulfilment, Promotions, Events, and Roadshows tostep in the journey of entrepreneurship and establish his own enterpriseBrandbaron, a Marketing Process Outsourcing Organization (MPO). Shyam'sextensive experience that springs from his assuming key positions at variousknown agencies and media houses, the visionary in him to envisage how goodobject achievement stage in all sales and marketing endeavours could morph theever-evolving business landscape in India.

Established in 2006, Brandbaron is aMarketing Process Outsourcing Organization (MPO), partnering its clients fromthe Object setting stage to the Object achievement stage in all their sales andmarketing endeavours.The value proposition of Brandbaron is straightforward- wework with you as a virtual extension of your marketing team. They act not onlyas advisers but also as execution partners by taking complete ownership of theresults, by evaluating companies' objectives and re-proposing the objectivesafter a brief research on the related subjects.

The company works as one-stop BTLsolutions to the corporate house i.e. events, promotions, roadshows, retailbranding, activation, and exhibition. When the journey was started in 2006, atthat time they had a small team, now Brandbaron is the team of 25+ proficientprofessionals catering to all range of servicing in terms of bouquetservices.  They are presently intofourteenth years with a very strong base of clients like Usha International,HDBFC, OLX India, Yamaha, Honda Cars, Times Of India, Nikon India, Zoome MeMobile, Fujifilm India, Tata Motors, LG Electronics, Goodyear India, HarmanInternational ( JBL), Auraine Botanical ( GK Hair), Blaupunkt India &Ahluwalia Contracts to name a few.

There is always something to take fromthe treasure of a person who has built up his expertise and become a renownedname in the industry. Passionately committed to enhancing marketing techniquesusing effective and efficient tools, Shyam Sundar Bhagat steered BrandbaronMarketing Private Limited to harness advancement in accelerating positivetransformation. We sat down with the man behind the brand to gain moreinsights.

Here is an editedexcerpt.

SCM: At theoutset, please give us a glimpse of your personal life and family.

Shyam: I have done PostGraduation in Psychology with specialization in Clinical Psychology. I ammarried to Mrs. Reena Bhagat; another director in all my entities. We have twokids; my elder son named Saksham Bhagat is in 11th Standard and Daughter,Nayana Bhagat is in 6th standard they are studying at Tagore InternationalSchool, East of Kailash.

My family is my support system; my wifealways stands up in all ups and downs. My kids are my real inspiration, theirsmiling face always encourages me to go higher and do better.

SCM: Provide abrief overview of your professional journey?

Shyam: I have over 25years of experience. As an agency professional, I started my career in 1992with Result : McCann ( a McCann Erickson worldwide company), worked with theminitially in promotions team then shifted to response management team, workedwith them till November 2000 then moved to company called Goto CustomerServices Pvt Ltd ( which is CPM India now), joined them in Dec 2000 as ManagerOperations and left them in November 2003, then joined  Evolve Brands Private Limited, a Loyalty servicesprovider in the domestic market as National Head-Operations & Events inDecember 2003.

At Evolve Brands Private Limited, Ihandled multiple Gurus Event -Harry Beckwith, Operation Excellence, Kenichi, andLive Leadership, David Norton, Along with the above,  key accounts undertaken were Sify, JK Tyre,Dalda, Times Internet, ICICI Bank, SAP, and Eagle homes for their variouspromotional activities and events throughout the country, and worked with themtill July 2006 and post that I took the foundation of my current venture calledBrandbaron Marketing Private Limited.

SCM: Do you seeyourself as a dominant leader in the event management industry in India? Why?

Shyam: Today, we dealwith many clients to fulfil their marketing objectives in all ways. Be itcommunicating with PR agencies, Media houses, Creative Agencies, and Marketingconsultancies, we handle the entire marketing campaign from start to finishwith care. We always try to keep abreast of updated technical means and usethem while doing marketing promotions. We adopt cost-effective strategies toexecute the objectives and achieve results. Overall, we provide end-to-endresults backed by the latest technology at an affordable cost that makes us aprominent name in the industry.

SCM: How doesyour organization define and measure success?

Shyam: The success of abusiness in our industry is measured as per the number of orders in a year withthe existing client and getting new order from new clients.

SCM: What does ittake to become successful in event planning? Does this profession demandspecific characteristics or is it just about how creatively one approachesevent projects?

Shyam: Yes, thisindustry runs from the thought of your need with innovative creativity in termsof visibility.

SCM:  Please take us to the routine of your day,from the time you wake up to the time you go off to sleep. Also, share yourhobbies.

Shyam: Usually I wakeup at 6.00 am and reach office at 9-9.30 am then do team meetings, officebusiness follow up, execution plan and explore new opportunities during theday, I stay in office till 7 pm on a usual day or as per work requirement.

I am a diehard fan of cricket andbadminton and like to play in my free time. Besides, I believe books are thebest source of knowledge and I read different books and while spending timewith my daughter, I also watch some cartoons on TV along with her.

SCM: What advice wouldyou give to young event planners, who want to start their career in thisdomain?

Shyam: I have only onepiece of advice for all aspiring entrepreneurs that if you have the zeal totake up challenges in life, passion for events then only choose this field.

SCM: What is yourfavourite quote?

Shyam: Think Positive;Believe in yourself; Be your own HERO.

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