Landing Page Optimization in SEOfor Beginners
The main aim of any online marketer is to create and design a highlyresponsive landing page. It is created to make visitors click and visit anotherpage of your website so that you can offer them your product, services orsomething they are looking for.
Before creating a responsive webpage for your website, every onlinemarketer makes sure that it contains bold headlines, powerful CTA(call-to-action) and many attractive things for the visitors. But whileconsidering all this most of the marketers oversee the most important part of alanding page i.e. your targeted audience. If you have designed your landingpages considering your target audience and focussing on customer engagementstrategies, then the visitors will surely land on your page.
What is an SEO, Landing Page?
A landing page is a webpage which is designed with in-depth contentand optimized for both users and search engines. These pages have many featureswhich make it attractive to the algorithms that decide whether the page shouldbe ranked or not.
People assume it's not important to optimize the landing pages asmost marketing campaigns are relatively for a limited time and at some point,they are right as most of the promotions are for a short period. But still, itis important to optimize your landing page accordingly.
How to Create a Responsive LandingPage?
Once you have created a landing page using a CMS (content managementsystem) you get two choices, you can publish it on a sub-domain or the maindomain name. You page will gain an advantage if you post in on your main domainas it will help in boosting your page rank in search engine with your selectedkeyword.
Keyword is the term that you put in the search box to find therelevant information.
Finding relevant keywords for your business could be a dauntingprocess. But, you can start it by making a list of the terms that are relevantto your webpage. Now try to find the combinations of those terms, someone mighttype in Google to search what you are offering.
For instance, you are a Doctor in Gurugram, and you are creating alanding page targeting the patients who are suffering from asthma. Instead ofgoing for broader terms such as Doctor for asthma, or physician for asthma, tryfor "Doctor for asthma in Gurugram" or "Doctor for asthma near me" somethingmore precise. It is easy to rank long-tail keywords and they also producebetter ROI when compared to short-tail keywords.
Picking the right and targeted keywords are important but the nextstep is more important, you have to place them on your landing pagestrategically. Below we have given the areas where you can put your targetedkeywords to win the SERP:
Your landing page must be crisp and to the point but the Googlealgorithm contradicts it slightly as it favours long content. As there is noguarantee that a long content will rank higher on SERPs we will focus on thequality of the content. If you are writing a well-researched and informativecontent than the length of the article will increase automatically. Suchcontent will drive more readers, more shares and these signals tell Google thatthe content is user-centric and needs a boost in the ranking on SERP.
Backlinks is the biggest factor involved in the ranking of yourlanding page. Having more people linking back to your webpage willautomatically boost your ranking in SERPs. The only way to create high-qualitybacklinks is to create high-quality content.
A well-written post always grabs the attention of the targetaudience; you can reach out to bloggers and influencers in your niche and canrequest them for linking back to your content. Remember the high-qualitybacklinks will always give you more authority. Always focus on quality thanquality.
In this fast-moving world, it's hard for someone to wait for even 5seconds for your content. According to stats, an average user waits less than 2seconds for a webpage to load. Use smaller images, switch to a fast web hostingand remove extra plugins from your webpage.
Your content should be worth sharing on different social mediaplatforms only then you will get maximum advantage in the search engine. Socialsignals are very important in the eyes of Google so having a social presencecan boost up your rankings
Landing page is an important part of sales funnel. So, having a fully optimized webpage is crucial for boosting your business. If used well, it will drastically increase your sales and overall ROI.