JanadharIndia: modifying the way of fighting elections
India is the largest liberal democracy in the world divided by caste, class, demography, language, culture, and religion. Before the technological disruption, the election campaigns were managed using old-age methods. The systematic and organizational setup to manage elections was not quite available. Only big national parties took help of such service providers. JanadharIndia came into existence in the year 2014 when the firm's brain located the requirement of an organized election campaign management service provider in the country. The firm was incorporated considering and understanding the diversified beauty of our nation. The needs of every election, every voter is different. Hence, the firm developed a customized strategy to reach every voter utilizing the power of the media they like the most.
What are the products and services offered under the organization's hat?
Our firm's task is to assist politicians and political aspirants in handling their profile, end-to-end political and election campaigns while constantly evolving and embracing growth. The services and solutions that we provide have a wide range which helps our habitué to optimize voters outreach and turn voters to their court. The services we provide are Voters survey, Voters behavior analysis, Opinion polls, Exit polls, Qualitative research and analysis, quantitative survey and research, LED video vans, poll-worker training, candidate profile, bulk SMS & emails, bulk WhatsApp, bulk recorded voice calls, digital advertising, customized mobile application for candidate, election management software, voters database, video van, led & mobile van, political rallies, door to door campaigns, canvassing, outdoor advertising, cinema advertising and more.
What stands as the key differentiators of the organization?
Our Firm's principal objective is to help our client maintain an authentic and attention-grabbing communication with the voter to help define the ideology of the party and the contestant so that the client is triumphant on the election day. The efficacy of our political and election campaign management and strategy successfully manifested in recent assembly and general elections. Creative and local strategy, cross-platform media combined with cutting-edge advertising and technology, our team's profound expertise is employed to design and deliver all communications of the client/constituent to the end voter.
What are the most effective marketing initiatives or programs you have used in promoting your initiatives/offerings/services?
We have never marketed ourselves. Our Business depends on the pro bono word-of-mouth marketing done by our satisfied clients. Getting referral business from our satiated clients brings a lot of encouragement to the firm and me.
Please share us something about Investors and Investment.
Hitherto we are a self-funded organization. We are looking for further investments to accelerate our growth and implant our footprints overseas or globally.
What are the major milestones for the company since founding? Does the organization have any new projects coming up?
Our milestones are that we have successfully delivered our services in Uttaranchal, Uttar Pradesh, Punjab, Haryana, Gujarat, Himachal Pradesh, and Karnataka assembly elections. Currently, we are now working in Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana for Assembly elections.
Awards and Accolades
What is next for the company? What do you see happening in the company industry in 2018-19?
Currently, we are working in a few states. Our aim is to reach out to all constituencies across India in upcoming general elections in 2019.
What piece of advice would you give to youth in the business environment?
I want to suggest these young guns to keep patience. Always remember, Romans didn't build Rome in a day. It took us four years to become sustainable and profitable.
How do you learn in your life and what is your biggest dream? Who are your peers?
I prefer learning from my mistakes, my clients, my team, and all those people I met on my journey so far. The simple mantra for success is to keep eyes, ears open. One should astutely observe everything happening around oneself. This minute observation definitely helps at times.
What was your journey like to get where you are?
Being an entrepreneur is a daunting task, at times I thought of giving up mainly due to the failures, financial challenges, and peer pressure. But these hurdles only made my resolve strong, I just closed my eyes and kept walking on the path until I achieved something.
Your take on the Indian Entrepreneurial ecosystem
Becoming an entrepreneur has always been tough in India. Due to the bureaucratic mindset, we prefer a secure job over the business. But the recent developments in government policies like regulating the bureaucratic intervention and embracing Neo-liberal reforms, it is now easier to start a sustainable business.
What is the hardest thing about being an entrepreneur?
We all have a different mind, different background. So, our thinking develops considering these factors. It is safe to say people and groups are not a monolith in nature. So, making people understand and creating a compulsion is a great challenge.
What is the best thing about being an entrepreneur?
Being an entrepreneur is an art with lots of responsibility. Our nation currently is struggling with the issue of large scale of unemployment. An entrepreneur's work is to generate employment and establish the business. I think it is a great achievement and contribution to the country in form employment and wealth creation.
One word that describes you the best
I believe in working towards making leaders, not the followers.
A multilingual speaker, a graduate in accounts from Subodh college. Manish holds post-graduation degree in marketing from the Rajasthan Technical University. He also holds a master's in mass communication and journalism from Lucknow University. Before establishing Janadhar, Manish gained considerable experience in the digital world while working with Sify and Zapak Digital Entertainment Ltd., and Eli Solutions. Manish is a seasoned consultant assisting clients in Politics, Elections, and Marketing domain with the expertise of 14 years. He is been working on a plethora of services since 2003 such as election research, opinion polls, campaign management, poll worker management, election management, innovative digital solutions, vendor management, voter outreach programs, and the political strategy.