India's first and only 100% online designsolution provider, Dezinebox was founded in 2017 with an aim to createinnovative designing solutions. It is the brainchild of two wonderfulindividuals turned life partners Abhijeet V Deshmukh and Shweta Deshmukh. The vision behind the initiation of Dezineboxis to reach out to everyone who desires the designed space. They offer veryaffordable and quick interior and architecture solutions, starting with INR1,000. They have converted services into an array of products like ColourConsultancy, Wall Decor, Furniture Designing, and Vastu, false ceiling tocomplete comprehensive room design with 3Ds and architecture design. All ofthese are very affordable and available entirely online.
VISIONARIES –TRANSFORMING SPACES INTO LIVING CONCEPTS
Shweta Deshmukh- Co-founder
An Architect & Interior Designer byprofession, Shweta is the leading lady of Dezinebox. She has a dreamer's eyesto eloquent stories through attractive design and creative mind. She completed her Architecture from Nagpur& Project Management from Nicmar Pune. She holds 18 years of a wonderfulexperience and worked on a wide assortment of Architectural and Interiorprojects like weekend homes, multiplex & mall, farmhouses, luxuryresidences, commercial spaces, hotels, restaurants, coworking & Incubationhubs, etc. Because of her skills and talent, Shweta has been conferred withnumerous awards. She is a jury for ACE tech design Walls and GrandStand Awardsfor consecutive 4 years.
Abhijeet V Deshmukh- Co-founder
Abhijeet V Deshmukh is another guidingforce of the company. He is an ex Investment Banker with over a decade ofexperience in Treasury and Risk domain. In 2015, he left his banking career andbecame faculty for Management Colleges. Currently, he is a faculty member atthe Amity Business School & visiting faculty with NMIMS, ITM & ChetnaCollege in Mumbai. Abhijeet did an MBA and is a Certified Treasury Manager ispursuing a Ph.D. In his entrepreneurial career, Abhijeet founded many ventureslike 'Monday Mantras' – a weekly knowledge capsule, 'Start-up Navi Mumbai', aninitiative to raise the profile of Navi Mumbai. In 2017, he joined hands withhis wife, Shweta Deshmukh and established 'Dezinebox'.
INSPIRATIONBEHIND THE INITIATION
"Becoming an Architect is my dream comestrue! I had designed an office for our architectural firm with my friend whenwe were in 10th std. I am a very intense person, and architecture multipliesthat intensity when I create something, whether it's a small café interior or agrand master plan," Shweta shares.
Further, Abhijeet adds, "Interior designhas always related to Luxury. A lot of people can't afford the designer due tohigh fees & geography barrier. We, with our sensibility and sensitivity,felt that everyone has a right to have a beautiful space irrespective of theirbudget and location. So we thought the best way to reach out to them is Online– i.e. riding the wave of technology."
BEST LESSONS OFENTREPRENEURIAL WORLD
Entrepreneurship is an emotional rollercoasterride. It every day makes you, breaks you, pulls you, pushes you, takes you highor buries you down, but it keeps you moving ahead hour-by-hour &day-by-day.
"Starting something disruptive likeonline design was full of challenges. We took almost a year to build theframework of it and then the website of it. Suddenly one day during our YCombinator Startup School graduation, we realized we missed it all, and then wedismantled the same framework putting water on our year-long struggle. I rememberwe build our new strategy, structure, and website in the next ten days,"Abhijeet V Deshmukh shares.
"It is an enriching experience to speakto almost 5000+ customers till date situated at every nook and corner of ourcountry. We iterated our offerings, pricing, strategy, and model and willcontinue to modify it in the future as well. We feel that the beauty ofentrepreneurship & Overall, it's an incredible journey so far," adds ShwetaDeshmukh.
Dezinebox is the team of 10+ industryexperts who go in all ways to exceed the expectations of clients. The majorclients of Dezinbox include builders, developers, technocrats, bureaucrats& govt agencies. They are targeting & serving customers from tier-II& III cities and are doing residential, commercial & architectureprojects online.
POINTS TOCONSIDER WHILE DESIGNING
"The important aspect of designing is tomeet the Client's requirements to usability and aesthetics. As an architect, wealways emphasise on the functionality of the space rather than decking it upextravagantly. Nature plays a vital role in our designs and it always reflectsthrough some carved out niches like cosy green corners or courtyards. Besides,we are very sensitive to the environment and follow sustainability." Abhijeetasserts.
RecentlyDezinebox has completed an incubation hub of 35000 sq ft for Government agency.Weekend home of 7acres is also under approval stage. They are working on lavishfarmhouses of 7000 sq ft & luxury apartments of 3000 sqft.
BUSINESS MANTRA-CREATING VALUE FOR OTHERS
The business mantra of Dezinebox iscreating value for others. They believe that if you can create a simple,affordable and tailor-made solution to the most required problem of others,then don't worry about business or success. Focus on doing the right things,and the rest of the items will fall in place automatically.
As an architectural professional, ShwetaDeshmukh is highly inspired by Architect like Frank Gehry and deeply influencedby the works of Geoffrey Bawa and Lauri Baker. But she derives her inspirationfrom nature and its offerings & advocates sustainability in her designs.
REFLECTION OFCULTURE IN COMMERCIAL SPACES
"At Dezinebox, designs are the confluenceof simplicity, functionality with the blend of nature. We strongly believe inbringing Nature to space. We love to reflect the culture & heritage in ourcommercial spaces. The testimony to the same is that the eco-friendlyco-working space designed by us is regarded as one of the coolest co-workingspace of India", Shweta proudly shares.
Dezineboxis sought after by the eliteclientage in India and is now gaining recognition around the world. The teamhas done a couple of projects in Dubai, and they feel their work will bewelcomed by the NRI communities across geographies to start with.
WORDS OF WISDOM
"Though our field is all about Creativityyet, we strongly feel there is no substitute for hard work and sincerity. Wealso believe adding value to the customer will always be a mantra for successin our and any other profession", asserts Abhijeet.