Acquist: an innovator of mutual growth in workplace

Acquist: an innovator of mutual growth in workplace

Acquist:an innovator of mutual growth in workplace

Acquist isproviding an award-winning culture and family environment and goes out of theway to care for its employees. 

Being a goodplace to work is the disparity between being an ordinary company and a perfectcompany. Workplace environment plays an imperative role in the performance andproductivity of an employee. A positive environment escalates proficiency,performance, productivity, and dedication of workers.  Furthermore, employee morale is impacted inboth positive and negative ways as per the workplace environment. Work Cultureis at the foundation of everything we do. Establishing organizational cultureis not simply a tick in the box, but the foundation on which our values arebuilt, a culture that encourages trust, care, and support.

When it comes to the office culture and the bestplace to work, Acquist is an exemplary employer that goes out of the way tocare for its employees.  Having startedin Dec 2013 Acquist is a privately held company headquartered in Mumbai. Thecompany nurtures an individual's career path and empowers the individual todeliver the best. That is why in the span of these 5 years only, Acquist couldcreate its presence in Mumbai, Delhi, Kolkata, and Bangalore and eveninternationally in Singapore. It was started with a team of 3-4 employee andwith its family-like environment where employees feel a strong sense oftogetherness today it has expanded to around 30 plus.

Acquist has developed an environment whichencourages each individual to put his best and energizes him to influence thedeliveries with utmost sincerity. This environment comprises many employeebenefits, facilities, training, employee engagement etc., which are best acrossthe industry. Acquist has quite a lateral management style with all the keydecision makes being accessible to every employee.

AnInsight into the Company

"Acquist"-A name centralized around the theme of"Acquisition" tells a lot about the company and its specialization in "NewCustomer Acquisition" it uses various innovative methods in direct marketingspectrum to achieve the client's requirements. It has expertise in managingnumerous niche events hosted by media giants like CNBC, TIMES, etc. In thisShort but impactful span of time, Acquist team has worked on over 300 projectswith over 100 big clients from various domains like Real Estate, IT, Telecom,Banking, Logistics, Media, Energy, etc. It has contributed and helped them to manage their external and internalmarketing and data related requirements keeping the core focus on new customeracquisition. Apart from this, we have also one business venture London RealtyConnect that is working to boost the potential in the NRIs for investment inIndia. Here, we have also tied up with top developers in the UK to bring a hostof investment friendly options for Indian people as well. 

Overviewof Office Infrastructure and Area of Expertise 

Acquist has two offices in Mumbai, and oneregistered office in the UK. Each office is equipped in a manner that anyonecan join and start working. It has an operations base equipped with thetechnologies to boost smooth operations in the team. It has one more office thatacts as the central base for the senior management, and both the offices are inthe vicinity so that the seamlessness of the company is in balance.        

Its offering is mainly from a B2B point of view.Some of its solutions are listed below,

  • Lead generation (from various categories of Acquistdatabase.)
  • SME Outreach programs (Exclusive properties or one to oneconnect)
  • Data enrichment and rationalization.
  • Lead Nurture programs
  • Aggregation of Decision makers for an event etc
  • Focused Marketing
  • Focused Database build assignments ( Out of India )
  • Focused database buyout program ( specific to targetindustries in India )


The Interview process consists of three roundshere:

Round 1 – generally is a group assessment like aGroup discussion

Round 2 – is the technical assessment to gaugethe knowledge of the domain

Round 3 – is the HR interview

If the candidate clears all the rounds, he/sheget an offer letter.

Employees:  professional relationships and work-lifebalance

While the companyis very target oriented and ROI driven, it wants to work with teams, whichtypically there is a match in its and their visions.

Acquist has a very lateral style of themanagement system and that gives the employees more than enough open forum tomaintaining good professional relationships with each other that being said theopenness of the senior management is the key attribute, which has trickled downin everyone in the system.

When it comes to the work-life balance, theflexible timings and a supportive environment enable employees to maintainwork-life balance. The open environment allows employees to express theirconcerns and suggestions.  The company is6 day working for the core business, and it is proudly that the team is willingto stretch hours if required but, Acquist is very concerned that every employeemanages his work-life balance.

TheGrowth of Employees and Organization's support 

Acquistencourages free expression, collaboration, individuality, and growth. Its corestrength as an employer, vests in the empowerment and development of itsemployees.

In order to be successful, one needs to embraceits roots be grounded, ambitious and be really open to tackling any role andchallenge thrown in their employment tenure. Dedication, honesty and keenorientation in the system will lead to the path of success in the organization.

The management at Acquist makes it sure that theemployees are motivated and growing in their career as the company grows.  With this core belief, the company evaluateemployees in their training period which takes the employees through ever roleand department once, once that is done the each employee is placed in thedepart which best suits him/her and under very capable managers who are morelike a mentor to them throughout their journey in the company.


Acquist to its core believes in growth, this liestrue with its motto of acquisition of new clients for its clients and alsoenhancing and nurturing talent and skill in the organization.

Recognitionof Talent and Hard-work

There are various methods to commemorateemployee's achievements, which range from certificates to incentives and insome cases, even appraisals are given out, management makes sure that theemployee is motivated and grows in his/her career as the company grows.

Takeon Employee Feedback 

The company takes the employee feedback veryseriously and make sure that every employee gets the same exposure and platformto express their likes dislikes concerns and suggestions. The team thencollectively takes the decision to act on it or resolve it on a priority.

KeepingEmployees Fresh and Entertained

Mostly quarterly it has a team outing, apart fromthat it also has in house activities which it does during the festivals and bemake sure it celebrates birthdays with a bang!

AnInspiring Leader of Acquist

Sanjay Guha

Founder and CEO

Sanjay Guha, the founder, and CEO of Acquist saysthat there is no magical formula for perfect company culture. According to him,the way is just to deal with your employees how you would like to be treated.Sanjay has mastered in sales leading with hands-on experience in setting uphigh-performing sales teams on a pan India basis.  He is also a veteran Direct Marketing expert,specialized in managing programs for ultra-high net worth individuals for alltop private banking, wealth management, and luxury real estate developers inIndia. Sanjay has done MBA in marketing from IISWBM.

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