Mallika Bajaj: the leading lady, digitalizingbusiness world with immortalizing ideas
Every brandhas a story, a story that defines it. Little Yellow Beetle aims to beeveryone's favorite storyteller.
There was a time when women were considered nomatch for all powerful men in this world. The new generation has overcome allnegative notions and has proved themselves in all spheres of life including thebusiness world. Presently, India has a large pool of talented womenentrepreneurs who have created a mark for themselves in the country as well asOverseas. They have embraced and established their own venture with their hardwork and dedication. Mallika Bajaj isone of the superwomen; she is connecting India to the world with her businessventure. Mallika initiated Little Yellow Beetle in 2014 in order to supportbrands to communicate and digitally globally. Today, the company is one ofIndia's first 360-degree media solutions digital studios with 80+ expertprofessionals. The company, as a concept, is the perfect amalgamation of thetwo. It combines excellent communication with immaculate aesthetics. And usingthat to tell the clients' stories to their audience is what the team strives todo each day.
Mallika is heading the company well, and besides, founder she is also the CMO of the company. In academic, Malika holds masters in Media & Communication, from Goldsmiths, University of London and graduation in Media & Communications from the University of Melbourne.
To further gain insight, we spoke to MallikaBajaj, who is successfully leading the company towards higher latitude. Here are the edited excerpts.
Where doesyour interest in entrepreneurship come from – how did you start?
Having worked extensively with media giantslike the Hindustan Times (MINT LIVE), NewsX, BBC London, ABC Australia to namea few, equipped with my masters from what they call it, the mecca of media inEurope, I was ready to curate custom communication and code it to help mycountry scale up a few points within the platform economy. Our USP as a country is our numbers. It's thecontent we create on an everyday basis, within each genre and when we startedLYB before we knew it this content was reaching the masses, taking us that muchare closer to our team dream of a digital India.
Give usinsights into the major offerings of the company. And, how does the companysupport people with its offerings?
We design. We digitize. Give us anything – anidea, product, skill training, person, brand, furniture, automobile, sportsacademy, rockets, rice, healthcare, hats, mugs, real estate, robots, weddingcards, anything, we will design it for you. Once the design is done, wedigitize it, for the world to consume. Our other services include:
What makesyour company stand out in the market?
As a digital native, LYB understands thedigital age customer. Our forte lies in understanding the power of networks andthe path to purchase. We understand that every story is unique, and we narrateit. Our internal strength lies in connecting big data demand & supply; theoffline to the online & vice versa.
How do womenfeel in the male-dominated industry? Have you experienced a different attitudebecause of gender?
Apart from a very small segment of men notknowing where the women's washroom is, or assuming I will make the coffee in aboard room, get married and quite soon, or just staring, sometimes, like I amin the wrong place, all of which we have learned to become oblivious too. Ireckon more men have helped me than those who haven't. Having been an ex-tennisplayer, I feel like being at work is like playing a game of tennis; once you'reon the court, you are going hit the ball and keep it in play. Accounts, tax,and paperwork have never spared me, much like the men in the industry given mygender. The anxiety of another client, work ethic, integrity or panic alarms toa deadline no known gender".
What do youthink is the toughest problem for businesswomen?
I would imagine the same as being abusinessman? I don't think it's fair to create separate panels for women orpre-fix woman on anything to make it sound like CSR. That is my only problemwith gender in the industry. If I win an award, I win an award in my categoryof skills. We're all out there to do business; we're all competing in the samepool of clients, and when I get an account or lose one should primarily numbersand not the gender that decides my fate. Or at least, that's how I've beentrained to work my brain to go past my gender, in any sphere in my life.
How does thelife of an entrepreneur look like?
It's much harder than how our idols in theindustry make it seem. It includes teamwork, coupled with unending learning andupgrading skill sets to continue to stay relevant. There are no set work hours. There are verylittle Sundays. Endless idea's playing in our brains ALL the time which wecan't wait to translate to life, which may sometimes make us look like zombiesfrom another planet, but we love our work so much and stick to it through thickand thin literally, day in and out and wait for those smiles we manage to puton the faces of our clients.
Who are yourclients? How do you keep your clients happy and satisfied?
We have clients from different parts of thecountry as well as abroad. We keep clients delight with our commitment, wenever promise more than we can deliver, and we always deliver more than wepromise.
Spread our wings and conquer each brand, oneflap at a time. We want India to conquer and dominate global digitalcommunication. We will continue to introduce and build brands, products,innovations, and data.
Each one of us has our own paths andjourneys, and own obstacles we must overcome and experience, though the onething that has worked for me, has been, to be myself. Wear blinders, choose thepeople you work with, very carefully and then the clients you choose torepresent even more responsibly; honor your ethics and principles first, andthen give it your best shot; follow your heart, the money comes ineventually.
PallaviBajaj is positioned as Managing Director at the company. She has also beenworking as an International Trade Policy Consultant for 12 years. Pallavi is anoutstanding personality and holds great market knowledge. She is an alumnus of theUniversity of Bern, where she did Masters in Law and Economics.
The Little Yellow Bettle is touching the skyof success under the excellent guidance of Abha Bajaj. She has spent nearly twodecades as an educator, with young children, and in life skills development. Sheis also a trained musician and artist. Therefore, she understands thesignificance of good aesthetics, and good communication, individually well.