RS. De CREATES AN EXPERIENTIAL DESIGN HOME ON A TAILOR MADE ARCHITECTURAL CANVAS
RS. De CREATES AN EXPERIENTIAL DESIGN HOME ON A TAILOR MADEARCHITECTURAL CANVAS
"God is in the details, I believe that technique,technology, detailing and proportions can fuse together to create brilliantdesign"
Severalunderdog sectors have considerable and immensely made their firm space in thebooming industrial scenario of India and one of these is interior designing.Hiring an interior designer is no more the chapter from the books of riches,but more of an integral part of the cosmopolitan culture.
Under the able guidance and supervision of Ruchi Sharma, Principalexperiential designer, Ruchi S Design was launched in 2013 offering itscustomers everything of interior design & façades design like consulting,lighting, interior styling, space planning & zoning, landscape, product,art installations etc. bringing all the services under one roof of anexperiential design firm.
ABOUT THEMARVELLOUS DESIGNER
Ruchi was born in Mumbai to a homemaker, Suresh Bala Sharmaand businessman/entrepreneur, Purshottam Sharma; she attended St. Anthony'sGirls' High School, Chembur after which she pursued her Bachelor's Degree inCommerce from SIES College of Arts, Science, and Commerce. She then went on tostudy design at the prestigious Rachna Sansad College Mumbai. She currentlylives in Mumbai with over a decade of experience in designing high-endresidential homes for clients across the country. Ruche today has made a namefor herself as a budding entrepreneur with Ruchi S Design. Her design aestheticunites rich Indian art forms with modern designs and techniques.
LEARNING ON THE WAY
Ruchi feelsthat her company does not just run a business, they run a professionalpractice. Hence it becomes their moral duty to educate the clients with thebest of their knowledge on various aspects of the project. And hence theyprovide sustainability, material sensitivity, budgets, quality check, research& development all under a holistic design umbrella. This approach landedher the first client she worked with, it was a leading businessman who let herspread her wings of creativity and provided her with the freedom she needed todesign the space her way.
"Located in a 1960's art-deco building, this project wasinitiated by the need of creating maximum space internally. Therefore, acomplete space-planning layout was created by gutting the area and breakingdown the walls", she says.
Drawinggreat inspiration from the Indian craft, she loves using an array ofinteresting metals, textiles, paintings, and woodcarvings. She leans towardsincorporating an eclectic, minimalist look in her designs and composes herprojects around a central key thought such as 'zen philosophy', 'energize','transform' etc.
"I see myself growing with each project. At Ruchi S Design(RSD), we strike a balance between the best of the old and new to express ourspecial love for art and architecture", further added Ruchi.
Ruchi drawsher inspiration from the details to provide the client with the best of spaceplanning and zoning layout which helps with achieving 70% of the job. For long,design aesthetics have been the forte of Ruchi S Design; the clients swear bytheir services and have complete faith in them.
Ruchi asserts, "My design inspirations are ART for my FaçadeDesigning, Nature & Architecture for my Interior Designing project. MyGuru's have been Ar. Laurie Baker, Artist Mira Alfassa & Rajiv Saini"
Her designstyle and work philosophy are personified by the quote "God is in the details". She believesthat technique, detailing and proportions can fuse with one another to create abrilliant design. Sharma also draws a great deal of inspiration from theinnovative, thought-provoking engineering of international museums, artinstallations, and structures. In conjunction to this, she also looks to usingIndian tradition and craft in the form of wood parquetry, metal, and preciousstone inlays, stone carvings, textiles, dari, etc.
In 2006,Sharma began working with one of India's leading interior designers andarchitects, Rajiv Saini. In the six years she worked with Rajiv Saini &Associates, he became her mentor and guide to the art world. She collaboratedwith him on dozens of premium projects nationwide. During her experience withhim, she refined her creative vision, gained inspiration and evolved as adesigner in her own right.
Later in2012, Sharma travelled to Munich, Germany for a year where she studied theancient science of Vastu undera renowned European teacher. She makes it a point to try and integrate thisstudy into all her current design projects and ventures. She spent her time inGermany soaking in the culture and exceptional design aesthetic. Taking timeout to study European architecture, Sharma was moved by the technique, precision,and skill that European design displayed. While in Germany, she came across thestunning work of Stirling Prize Winner, Sir David Alan Chipperfield and to dateshe draws immense inspiration from his stunning sense of style.
FEATHERS ON THE CAP
Ruche proudly states, "We are giving an experiential designapproach to all my projects & my clients. We have bagged awards for FionaDiamonds, being the most efficiently designed Retail Store of India within1000sqft of area."
Also, in2014, Ruchi S Design received a 'Workspace of the Year' nomination from theTrends Excellence Awards for Architecture & Design organization. Theinterior designers are dime a dozen, but very few make the optimum use of thisspace. RSD makes sure that it creates pure, eclectic or dramatic spaces.
CORPORATE SOCIAL RESPONSIBILITY
Sharma hasbeen an active member of the 'Shri Hari Har Trust' since the time of itsconception. Started by her father, Purshottam Sharma close to 13 years ago, thetrust is dedicated to the rehabilitation and uplifting of the farmers andfamilies in the Vada District of Maharashtra.
In-depthanalysis and study of the region revealed that the main problems faced werealcoholism and severe poverty. Determined to make a change, Sharma built atemple spread across 13 acres in Vada through which he educated the farmers,improved their work practices and thus strived to uplift its people. The trustalso takes care of their environmental duties and plants trees and distributessaplings among the people making sure that they are doing the best they can totake care of the region. Looking to bring in more people to join its crusade,they're approaching various trusts, individuals, corporate houses and NGOs tolend a hand.
Ruchi wraps by saying, "we are looking forward to design artinspired architectural facades/canvas with Energy efficient materials &lighting designs for Indian Temples, with a holistic exterior & interiorlighting consultant.
On arelentless pursuit for inspiration, Sharma continues to explore, grow andevolve as a designer. Influenced by the energies of the earth, she looks toincorporate nature in her designs however she can be it in the form of naturalskylights, green walls or free-flowing water bodies. Whether a residential designor a commercial workspace, she makes sure it radiates a sense of calm andserenity.