The world is fascinated by visionaries. These are the people who run successful businesses, carry on innovation, and challenge the norms of society.
These are also the people that every startup owner needs to look at when running his business, no matter how small. Entrepreneurs like Steve Jobs, Mark Zuckerberg, and Jeff Bezos started from the bottom too. When it comes to your marketing strategy, these visionaries can guide you.
In the article below, we will learn from the advice of the most successful entrepreneur of this time, Elon Musk. He is the founder of many multi-million and billion-dollar companies like SolarCity, SpaceX, and Tesla.
He is recognized as a famous entrepreneur, inventor, and engineer. He is worth billions and most of the current generation considers him to be a true genius. Below are mentioned5 marketing lessons you can learn from Elon Musk:
Think outside the box
Elon has never been scared of being different; in fact, he has become what he is today because he appreciated the uniqueness in him. He has challenged the norm of society at every step.
During a time when people were unsure of the security of the Internet, Musk along with his friends established PayPal, an online money transfer service.
It has gained massive popularity since then. He has always taken on challenging tasks in his life as his latest dream is to establish human societies on Mars.
In an interview, Elon Musk quoted that
"I like to be involved in things that change the world. The Internet did, and space will probably be more responsible for changing the world than anything else. If humanity can expand beyond the Earth, obviously that's where the future is."
Well, you don't need to have a world-changing idea but, to carry out any idea you need to step out of your comfort zone. Take a few chances, do something creative, and in the long run, you will be rewarded.
Look to the future
Muskisn't satisfied with the existing scenario. He pushes boundaries and finds ways to move his businesses into the future. And no matter what he does, he always has a plan. His recent announcement was that he wants to put men on Mars by 2022.
When you think about your own business, what are your goals? Where do you see your business moving in the future? Without a plan, you won't be able to grow.
Successful marketers are four times more likely to set goals than average marketers. Along with your team, establish goals for your marketing strategy and your business overall. Revisit your goals yearly, quarterly, and even monthly. Goals are the map for your destination.
Relevantto this point Elon Musk said that
"Life needs to be more than justsolving everyday problems. You need to wake up and be excited about thefuture."
Create a Mastermind Team
"Startingand growing a business is as much about the innovation, drive and determinationof the people who do it as it is about the product they sell."
Elon Musk
A single man can't run a successful organization. Every leader needs the right team to support them and help turn their vision into a reality. Elon has created a mastermind team in each of his companies.
He has also made a point to hire people with the skills necessary for each of his projects to be successful.
Hiring the right team is important and everyone you hire needs to be aligned with your vision and purpose to produce quality work. Your team also needs a balance of the right types of employees.
Whether that includes designers, writers, salespeople, or engineers, make sure you don't leave any gap unfilled.
Keep on Learning
In business and marketing, things are constantly changing. Every day, there are new tools, technology, best practices, and more. To stay on top of them, you need to take the time to learn.
First, you need to understand your lack of knowledge. Throughout your career, there will be times when you don't have all the answers. The same was true for Elon Musk. Without a doubt, he is an amazing engineer and physicist but to launch SpaceX he learned about rockets and space.
In an interview, he said that
"It was a huge learning curve for me because Ihad never designed anything physical apart from building rockets as a kid orsomething,"
You cannot runs from your lack of knowledge, you need to tackle them by taking the necessary steps to either learn or hire people who are experts in that field.
Work Hard
Well, there is no substitute for hard work. No matter what type of business you run, to be successful, you must put in the work. No successful company was built in one day and certainly not with half of the efforts.
"Ifyou're the CEO of a company, you have to work your bloody ass off. And ifyou're the CEO of two companies you have to work two bloody asses off and youdon't have two asses."
Elon Musk said this in aninterview.
You need to learn to manage your time well and invest a good amount of hours to achieve your goals. Elon has divided his time among all of his companies and still, he can make a profit out of it. If you can follow the advice from Elon Musk then you will be successful.
