GK Chaitanya: creating uniqueness in the architecture and interior designing spectrum with Cherry Hill Associates

GK Chaitanya: creating uniqueness in the architecture and interior designing spectrum with Cherry Hill Associates

GK Chaitanya: creating uniqueness inthe architecture and interior designing spectrum with Cherry Hill Associates

Gone are the days when it wasthought that interior design was just a pompous expression for a certainsensitivity and good taste in decorating a space. Something like choosing theright fabrics or colours to use. Nowadays there are more and more those whorealize the true importance of having a space taken care of by specialists,with a presentation comfortable and pleasant for all. Interior design is aprocess that provides its customers with a set of aesthetically pleasing butefficient solutions for better use of the space in question. The goal ofinterior design is to improve the user experience by better managing the spaceavailable in the intervened environment. The specialists responsible for the interiordesign of your property or office evaluate it, listen to your needs and reflecton options that optimize its use, based on what you want for each division.There are several challenges that make interior design an activity developed byprofessionals in the field. Basically, it is a way to transform the lives ofpeople who live or enjoy a certain space, improving their quality of life inthis through design and decoration.

One such specialist creating aniche in the architecture and interior designing space is GK Chaitanya COE& Founder of Cherry Hill Associates.  GK Chaitanya completed her B. Arch in Architecture in 2004 from JNTU(Jawaharlal Nehru Technological University) & was working as a part timearchitect to get experience. GK Chaitanya founder of Cherry Hill Associates, inthe year 2009 and has a professional experience of 15 plus years which includeswork experience with Edifice Architects & Raj Consultants during which shehad undertaken projects for the IT sector for the complete fit out solutions.She always had the vision to start her own firm & master the skills ofdesigning by being unique in her own way and developing her own style alwayspushed her limits to work on different concepts. GK Chaitanya is an award-winning Architect; shewon an award for "The Most Innovative Interior Designer for 2018 under thecategory of Residence & Gym" for Bangalore & this was out of 10 states. Moreover, she has also exploredin the field of fashion & has won an award for Mrs Karnataka "Style Icon"for 2019.

Our editorial team sat down withGk Chaitanya, the CEO of Cherry Hill Associates to conversate about hercompany, life as an entrepreneur, clients and much more.

Here are the edited excerpts.

Give us a bit of background about your company?

Cherry Hill Associates, is anArchitect company, which is specialised in Interior Design and Turnkeysolutions, was established in Bangalore in 2009 to provide a fullycomprehensive architectural, interior design and contracting services to alltypes of buildings whether a new build or refurbishment. Cherry Hill Associatesemploys dedicated, trained professionals with a wealth of experience across therange of services enabling us to meet and exceed client expectations. To date,we have completed projects from different sectors, Architectural Design,Residential/Villa/Apartment, Gym Interiors, Spa Interiors, the IT Sector,Landscaping, and Art Work. Cherry Hill Associates are a team of 20 dedicateddesigners, whose main focus is in developing every element in the design &executing the same. Passionate about our work Cherry Hill Associates has workedfor more than 500 projects across India. We cater designs for different sectorslike:

Architectural Design for

  • Residence/ Villas
  • Apartments
  • Commercial (Kids Store)
  • Resort/Restaurants
  • Landscaping/Art Works

Interior Designing for

  • Residence/ Villas
  • Apartments
  • IT sector
  • Commercial (Kids Store)
  • Retail (Jewellery Shop)
  • Resort/Restaurants
  • Gym
  • Spa/Saloon
  • Hospitality
  • Landscaping/Art Works

What is a day in your life like as an entrepreneur?

It's not very easy to be a womenentrepreneur, as I hear a very common saying "Oh you run your own business soyou might not have much tension & you're the boss so you can take offwhenever you want" actually this is a miss conception, always the other side ofthe grass looks green. Life is actually very hectic, stressful & targetoriented. It's a 365days job; in your absence, things running smooth are notcommon. As you're the key role in your work profession. Making a process in thecompany is very important & daily making sure that you achieve your targets& making your co-workers also to do so. Always motivate your co-workers,understand them & give them an opportunity to develop themselves, as mostof them focus on company growth, but very few thinks of the growth ofco-workers. Sharing your knowledge is the process of your own growth.

Who are your clients?

Some of our clients are listedbelow:

  • Quinn Group
  • DRDO (Ministry of Defence)
  • Dr Reddy's
  • HP
  • ABB
  • AMC
  • Nitesh Estates
  • Godrej
  • Shoba
  • LGCL
  • UKn
  • Prestige
  • Concord
  • Snap Fitness/Chisel
  • Naturals

What have you learned about entrepreneurship in your journey?

It's all about being independent& never regret your decision whatever you take, it's all an experience.Stand up for your goals & dreams. You can achieve whatever you want inlife, only if you believe & see it happening. Don't let criticism get toyour heart & don't let success get into your head. Being positive in yourdarkest period especially in your challenging times is very important becausewhat I have learned is when you walk alone you learn more. Keeping the faith inyourself as there is ups & downs in every business, it all depends on howyou react to the situation. I have used failure as my stepping stones in myprofession.

What is your future agenda to keep growing in the market? 

Develop a high-level aspirationalvision of the capabilities and business value to be delivered as a result ofthe proposed enterprise architecture. Our theme is to "Think out of the box"& to create a new perspective for each client. Explore new designs in thefield of Architecture & execute with new materials & change theperception of people's mindset towards design. Really grateful for the 3dsoftware's which are available as it helps us to create complex designs muchfaster & intricate details can be worked out in a short span of time.

As a source of inspiration for many, what would your advice be forfemale entrepreneurs, who are planning to enter the business world?

My advice to all theentrepreneurs is to be independent in your own way & to pursue your dreams,goals & ambitions in your life. Believe in yourself & you don't have toprove yourself to anyone, but just prove to yourself by being satisfied withwhat you do. Pursue your passion, in whatever field you are passionate about.Let go of all people in your life who drain you & puts you down.

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